Woodinville, Wash. (May 9, 2024) – Avallé, a leading producer of benchmark wines from the Columbia Valley, has announced that Jen Bell, a longtime Washington State wine industry leader, has been hired as Chief Operating Officer.
In the newly created role, Jen will help the Avallé owners, the Otis family, implement their vision to unlock the potential of the Columbia Valley by creating unique, authentic wines and experiences.
“We have been on an incredible journey over the past several years, bringing to market several wines made by elite winemaking teams that highlight the special characteristics of the Columbia Valley,” said Bryan Otis, Proprietor of Avallé. “As we continue to grow and explore new opportunities, Jen brings the type of experience, leadership, and sense of what’s possible needed to help us realize our mission.”
Prior to joining Avallé, Jen was Chief Transformation Officer at Ste. Michelle Wine Estates, where she helped identify new market opportunities and drive improved operational success. In her nearly 20 years working in the wine industry, Jen has extensive experience leading teams across all functions of the business, from accounting and finance to market and consumer insights to organizational transformation. In her new role, Jen will help bring together the individual wine labels under the Avallé umbrella into a single organization while keeping the unique characteristics of each brand.
“It’s rare that you come across a family business where the owners have such a clear vision of what they want to achieve,” said Jen Bell. “I’m from Washington State, and not only do I love this wine region, but I share the same passion as the Otis family for what is possible. I am excited to be part of Columbia Valley’s future.”
About Avallé
Avallé is the quintessential way to experience the Columbia Valley in Washington State. Like a record label that empowers remarkable performers across musical genres, the Avallé portfolio is comprised of exceptional wines crafted by talented winemaking artists. Through the stewardship of our vineyards, creation of authentic wine expressions and providing immersive experiences, Avallé is committed to unlocking the potential in everything we release. The Avallé portfolio includes Matthews, Jaine, Tenor, Blackboard, Single Barrel and From the Sky Down. Each brand is designed to highlight a different aspect of the Columbia Valley. For more information, please visit: www.avalle.us
