The Comprehensive Program Offers Expert Analysis to Enhance Visitor Experiences and Drive Growth
April 30, 2024, Paso Robles, CA—Full Cup Solutions, a full-service consulting firm specializing in business strategies for agriculture and beverage industry clients, announced today the launch of their “Visitor Audit + Assessment” program. Created by Full Cup Solutions Principal Amanda Wittstrom Higgins, the multi-phase audit and assessment evaluates all critical aspects of a winery’s hospitality and customer service, offering insights and practical solutions to enhance the customer experience, identify new opportunities, and improve operations.
Over the course of multifarious and strategic visits, anonymous reviewers—trained by Wittstrom Higgins and representing varied customer profiles, industry expertise and perspectives—evaluate the direct-to-consumer experience through a distinctive methodology that encompasses comprehensive data analysis, scoring systems and supplementary observations. Areas of focus includes digital communications, booking process, brand continuity, staff presentation, wine club acquisition and tasting experience, as well as customized areas of interest as indicated by clients. Upon thorough examination of the results, Wittstrom Higgins will personally engage with clients, delivering insightful recommendations for enhancing operational efficiency and driving long-term business growth.
“With its unique 150+ point evaluation of over a dozen critical categories, the Visitor Audit + Assessment provides a valuable perspective on the essential components that can make or break the visitor experience,” says Wittstrom Higgins. “By evaluating the entire customer experience from start to finish with the trained eyes of our experienced assessors, businesses will gain new insights on how to offer a more compelling—as well as profitable—visitor experience in this increasingly competitive market.”
Many wineries are looking for ways to attract and retain new and existing customers, differentiate themselves with engaging experiences and excellent customer service, and drive increased revenue within their establishment. The Visitor Audit + Assessment has been designed to offer the best, fastest, and most efficient way to critically analyze current operations, uncover new opportunities, and maximize impact.
About Full Cup Solutions
Full Cup Solutions is a full-service consulting firm for agriculture and beverage industry businesses eager to build impactful and unconventional strategies for the future. Tapping a deep knowledge of all facets of the wine and spirits spaces, we offer long-term planning, innovation, advising and accountability at a reasonable price. Our bespoke model ensures a best-in-class way forward, avoiding the hurdles, potential liability, and missed opportunities that can make or break the momentum you need to excel. For more information, www.fullcupsolutions.com
