Leading Imported Organic Brand, Natura, pledges support towards regenerative organic agriculture
NEW YORK, NY (March 12, 2024) — Banfi, producer and importer of fine wines, proudly announces Natura’s partnership with globally recognized environmental organization 1% For The Planet. By joining the network, Banfi is committing 1% of total U.S. Natura sales to the environment.
As a member of 1% for the Planet, Natura is partnering with Rodale Institute to help increase regenerative organic acreage throughout the U.S. The 501(c)(3) nonprofit’s mission is to advance groundbreaking research and best-in-class education that enables farms and farmers to transition to regenerative organic agricultural practices, thereby improving the health of the world’s soil and securing the global food supply.
“Rodale Institute’s work is important across all industries and we are proud of the alignment for Natura. Research and education are core pillars of Banfi,” explains Banfi CEO, Cristina Mariani-May. “In Italy, the Banfi Foundation welcomes industry professionals every year to Sanguis Jovis, a research center dedicated to Sangiovese. Commitment to territory has always been an important part of the equation, but regenerative agriculture furthers the conversation to emphasize how we replenish and nurture the land.”
“Support from responsible corporate stewards like Banfi and Natura is critical to advancing the adoption of regenerative organic agricultural practices and improving the health of the environment,” said Rodale Institute CEO Jeff Tkach. “This funding will allow the Institute to make further investments in regionally relevant scientific research and education that improves the conditions for farmers around the world.”
There is also alignment with producer Emiliana Organic Vineyards, a worldwide leader in organic agriculture, certified B corp, and the first Chilean company to achieve regenerative organic certification. Natura’s 1% partnership amplifies the brand’s unwavering commitment to the environment.
1% for the Planet CEO, Kate Williams expresses her support for the partnership, “We believe environmental organizations play a critical role in solving the challenges facing our planet, and our core work is to grow the corporate support that enables these Environmental Partners to empower greater change.”
Born from a region abundant with natural diversity and micro terroirs, Natura is a premium line of varietal wines made from organic grapes carefully selected from Chile’s foremost winegrowing appellations including Casablanca, Colchagua, Rapel and Bio Bio Valleys. The grapes are the cleanest, purest expression of what Chilean terroir can offer. Nationally distributed, and made from organic grapes, the portfolio includes Cabernet Sauvignon, Carmenere, Chardonnay, Malbec, Merlot, Pinot Noir, Rosé and Sauvignon Blanc. In addition to being certified by Eco-Cert, all are gluten-free and vegan-friendly with an SRP of $14.99.
About Banfi Wines
Banfi, producer and importer of fine wines, was founded in 1919 and is today woman-owned and operated by third-generation family proprietor Cristina Mariani-May. Banfi is the sole U.S. importer of the Mariani family’s internationally renowned wine estates in Italy: Castello Banfi of Montalcino, Tuscany, and Banfi Piemonte of Strevi, Piedmont. Castello Banfi is credited with pioneering a new era in Brunello and bringing the wine world’s attention to Montalcino, while Banfi Piemonte is home to Banfi’s Gavi, Rosa Regale, and the luxury sparkling wines of Alta Langa DOCG. Banfi’s wide range of wines offers affordable luxury and includes the flagship Brunello di Montalcino, Super Tuscans, Tuscan Pinot Grigio, Chianti, Sparkling and more varieties.
About 1% for the Planet
1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. We act as an accountability partner for businesses supporting environmental partners through annual membership. We make environmental giving easy and effective through partnership advising, impact storytelling, and third-party certification.Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our members have given over $360 million to environmental partners. Today, 1% for the Planet’s global network consists of thousands of businesses and environmental partners working toward a better future. Look for our logo to purchase for the planet, learn more and join at onepercentfortheplanet.org.
