FEBRUARY 5, 2024: “I have been so touched by the joy that Kylie Minogue Wines brings to many people worldwide. And now, we can continue to reach new consumers and occasions with Kylie 0% Sparkling Rosé Wine – Kylie Minogue Wines first non-alcoholic available in the US market. 0% alcohol, 100% fabulous!”
Pop icon Kylie Minogue takes center stage in the world of beverages with the highly anticipated launch of Kylie Minogue 0% Sparkling Rosé Wine Alternative. Breaking barriers and bringing her signature style to the realm of non-alcoholic sparkling wines, Kylie invites fans and wine enthusiasts alike to experience the glamour and effervescence of her newest creation.
Stemming from the success of Kylie Minogue Prosecco Rosé in the US, which is the fastest growing premium Sparkling Rosé under $20, the addition of Kylie 0% Sparkling Rosé Wine Alternative in early 2024 marks a new phase for the portfolio. With its elegant, flavorful, and fresh taste profile, this non-alcoholic Sparkling Rosé will undoubtedly delight consumers nationwide. (Nielsen L52W week ending 12.2.23)
“Currently, the NOLO (non and low alcoholic beverages) category is booming in the US, accounting for over $414 million in sales, and is expected to grow by +28% volume in the new year, highlighting the demand not just for NOLO options, but premium options, reflective of traditional wines,” states Stephen Brauer, CEO of Evaton, (Sogrape US) – the brand’s US importer. “This is the best tasting wine alternative in the market – it is not dealcoholized; it is an innovative Sparkling Rosé Wine Alternative.”
Kylie 0% Sparkling Rosé Wine Alternative uses a unique fermentation process that reduces sugars by up to 30%, generates no alcohol, yet delivers all the subtle flavors and characteristics of a traditionally fermented wine produced with organic premium European grapes and green tea from the southwest mountains of China. Kylie Minogue’s 0% Sparkling Rosé Wine Alternative’s unique fermentation process enables the development of flavors and acidity found in traditional wine without generating any alcohol.
The flavorful product can be attributed to the meticulous sourcing and the incorporation of green tea into the blend; the tea leaves are hand-plucked – one bud and two leaves at a time – brewed into a strong infusion and added to the grape ferment. This creative process results in a full mouthfeel and lingering finish, rounded off with dried tannins to present a complex and finely balanced Sparkling Rosé, minus the alcohol – with only 25 calories per 4 oz. serving. It’s also vegan and vegetarian certified.
Crafted with precision and care, Kylie Minogue 0% Sparkling Rosé Wine Alternative promises a refreshing and sophisticated alternative for those seeking a non-alcoholic option without compromising on taste or celebration.
Available in select retailers and online partners, Kylie Minogue’s venture into the non-alcoholic sector reflects her commitment to inclusivity, allowing everyone to revel in the joy and glamour that her brand embodies. Retailing at USD 14.99, Kylie 0% Sparkling Rosé will be sold in 750ML bottles and will begin rolling out nationwide in early January 2024. For more information, please visit: https://evaton.com/brand/
About Kylie Minogue Wines
Kylie Minogue Wines has sold over 10 million bottles (that’s over 50 million glasses of Kylie Minogue Wine poured) and are available to purchase in 31 countries in well-known stores such as TWM, Specs, HEB, Wine.com, and Bevmo!. Kylie Minogue Wines’ Prosecco Rosé is the number one selling branded Prosecco Rosé in the UK, with £8.9 million in sales, 46% bigger than its nearest competitor. [source: Nielsen EPOS sales in Total UK Off Trade 52 weeks ending 27th August 2022] On June 6th, 2022, Kylie Minogue Wines officially launched in the USA on wine.com with a very special performance at The Café Carlyle.
In just over 2 years, the brand has achieved remarkable success with a portfolio of 9 wines including the best-selling Rosé collections and Prosecco Rosé in the UK. The Côtes de Provence Rosé is also poured at some of the world’s best establishments including Annabel’s in London and Bemelmans Bar at The Carlyle Hotel in NYC. With multiple awards including three golds in the prestigious Drinks Business Wine Awards, and distribution now in 31 countries, the brand is going from strength to strength in partnership with Benchmark Drinks.
About Kylie Minogue
Since The Loco-Motion topped the charts in 1987 and became the highest-selling single of the decade in Australia, Kylie Minogue has sold over 80 million records and achieved 34 Top Tens and 7 Number Ones. In 2008, Kylie was awarded an OBE for services to music as well as the highest cultural honor in France, chevalier de l’ordre des Arts et des Lettres, by the French Government for her contribution to the enrichment of French culture.
In 2019, she set the current record for the most-watched performance ever at Glastonbury, with over 3.9 million people tuning in. To coincide with her birthday on May 28, 2020, Kylie launched Kylie Minogue Wines exclusively with London-based distributor Benchmark Drinks.
