December 19th – Santa Maria, CA – Miller Family Wine Company is pleased to announce its strategic alliance with Better Rhodes, an online supplier for alcohol-free beverages. This collaboration aims to strengthen and revolutionize the non-alcoholic beverage category in the retail market, supporting consumers in their wellness journeys and helping to empower them to choose non-alcoholic options for any occasion.
As a leading DTC online platform dedicated to non-alcoholic beverages, Better Rhodes has been at the forefront of providing an array of non-alcoholic beverage options to consumers. With wine being its top seller, the platform has acknowledged a rising demand for high-quality and diverse non-alcoholic wines. Their collaboration with Miller Family Wine Company, makers of the premium non-alcoholic Hand on Heart wines, will further strengthen the non-alcoholic category by collaborating to broaden the retail footprint, giving consumers more choices and expanding the scope of the non-alcoholic wine segment.
“This alliance emphasizes our shared vision of being thought leaders in the non-alcoholic beverage category, with the goal of enabling more people, regardless of where they’re at in life, to drink better,” says Nicholas Miller, Chief Sales and Marketing Officer of Miller Family Wine Company. “We’re uniting to provide a complete solution for consumers seeking information and choices, and for retailers needing guidance on how to effectively display and promote these products. This collaboration represents a major step forward in reshaping the landscape of non-alcoholic beverages, and we couldn’t be more enthusiastic about the journey ahead.”
“We are thrilled to partner with Miller Family Wine Company, to better guide consumers and retailers through the rapidly evolving world of better-for-you beverages,” says Daniel Stiller, Co-Founder and CEO of Better Rhodes. “Together, we are elevating the non-alcoholic beverage category, leading and innovating this space to ultimately make it easier for individuals to discover best in class alcohol-free alternatives.”
For further information and to explore the range of products, visit www.handonheartwine.com
Miller Family Wine Company
Miller Family Wine Company is a division of the Thornhill Companies – the industry-leading umbrella brand of one of California’s premier winegrowing families, the Miller Family, who have been farming California’s Central Coast for five generations. Miller Family Wine Company includes the prestigious Bien Nacido Estates and acclaimed national branded wine labels such as Butternut, Pandemonium, J. Wilkes, optik, Ballard Lane, Smashberry, Barrel Burner, Volunteer, Hand on Heart and Reciprocity wines, in addition to control label brands for prominent retailers across the U.S. and the French Camp vineyard in Paso Robles. For more information on Miller Family Wine Company, please visit www.
