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WSWA’s Access Craft Presents: Strategies for On-Premise Success
September 19, 2023 @ 10:00 am - 11:00 am PDT
Join WSWA Access Craft Members and brand development experts Simone Bianconcini, Vice President for RNDC’s craft brand division TAG and Lee Hastings, Vice President of Arkansas’ Moon Distributing as they share strategies and tactics to gain on-premise success.
They will be joined by Max Goldberg, co-founder of Strategic Hospitality, a Nashville-based hospitality company shaping the city’s dining landscape with innovative, one-of-a-kind concepts that feature a wide array of wine and spirits. We’ll share best practices on how to focus your sales force to engage restaurants and bars, how to get into cocktail programs, and best practices to work with mixologists. We’ll even have something for the wine folks who often ask, “what’s on the wine list?”