More than 48,000 trade visitors are expected over 4-days and a content-rich Masterclass programme featuring guided tasting sessions, sustainable packaging innovations to consumer market trends
Singapore, 18 April 2023 – The countdown begins for ProWine Singapore 2023, which will take place alongside FHA-Food & Beverage, from 25 to 28 April 2023 at the Singapore Expo. Presenting an international showcase with a range of solutions and innovations for the region’s dynamic consumer markets, the synergy of the two trade fairs offers an unrivalled experience for trading, education, and discovery by bringing together the best from the wine, spirits, food and beverage sectors. Thus, ProWine Singapore 2023 is a choice platform for international wine and spirit producers seeking to expand their footprint and growth prospects in Southeast Asia.
ProWine Singapore is jointly organised by Messe Düsseldorf Asia and Informa Markets, while FHA-Food & Beverage is organised by Informa Markets.
Visitors can look forward to doing business and networking with more than 100 wine and spirits exhibitors from over 20 countries and regions, representing a diverse line-up from old world wine to new world wine regions, Asian wines, award-winning cognacs, craft spirits, and a range of alcoholic beverages – from liqueurs, premium beer, ready-to-drink cocktails and seltzers. An estimated 8,000 trade visitors from Singapore and neighbouring countries, including Indonesia, Malaysia, Philippines, Thailand, and Vietnam, are expected to attend the specialist trade fair.
“ProWine Singapore’s synergistic collaboration with FHA-Food & Beverage since 2016 continues to grow from strength to strength and by combining our expertise and resources allows us to create and nurture a unique platform that offers unparalleled networking and business opportunities for industry players and help companies and brands push the boundaries of the wine and spirits industry. Complemented by a thoughtfully-curated masterclass and seminar series, we are committed to encouraging knowledge-sharing and thought leadership,” says Gernot Ringling, Managing Director, Messe Düsseldorf Asia.
With Southeast Asia’s demand for alcoholic drinks expected to drive revenue at an annual growth rate of 18.9%, with alcohol consumer penetration reaching 10.7% by 2025, ProWine Singapore 2023 invites the industry to Discover the taste of Diversity, highlighting the significance of hope and momentum – an extension of last year’s theme – to sustain growth in Asia. Whilst many brands embarked on new journeys in 2022, the momentum continues forward, and ProWine Singapore is committed to promoting diversity within the world of wines and spirits, welcoming new brands and their innovation.
A Diverse Range of Exhibitors
The upcoming trade fair promises to be an exciting event with international wine exhibitors, including Testament Winery from Croatia, Bodegas Tagua Tagua from Chile, Ca’Botta and Az. Agr. Biologica Centanni Giacomo from Italy. For the first time in Singapore, Diamond Estates Wines & Spirits Ltd. will showcase Canada’s world-famous Vidal icewine, renowned for its notes of lychee, pineapple, nectarine, and fresh-cut citrus. Making its second appearance on the show floor is Siam Winery, Thailand’s leading producer and distributor of wine and innovative lifestyle beverages throughout Asia.
Additionally, trade visitors will be able to engage with one of Switzerland’s top B2B wine suppliers for over 120 years, Bataillard AG. Asian Winery. Over the four days, visitors will also be the first in the world to try Mont Clair Reserve’s new Chardonnay, Shiraz, and Cabernet Sauvignon, as well as experience a special highlight on the show floor with the Asian preview of the award-winning 2021 vintage wine from ManzWine– the only producer in the world with wine made from the almost extinct Jampal variety; Portugal’s near extinct grape.
In addition to the wine segment, the spirit category at ProWine Singapore 2023 continues to grow in stride, with notable highlights such as New Zealand-based hard seltzers, Everyday Weekend, set to launch their new flavours and packaging in collaboration with Singapore artist Vanessa Lim at the trade fair. Produced in small batches by a father-and-son duo, South Korea’s most internationally awarded gin Buja Gin will also be present at the trade fair alongside one of Europe’s leading Japanese spirits companies, BBC Spirits, which will be bringing in the elegant Etsu Original gin. Visitors also have the chance to sample Broken Heart Spirits award-winning spirits. Distilled in Queenstown, New Zealand, the craft gin is created with the purest water sourced directly from Paradise in the Mount Aspiring National Park.
Masterclasses: A journey of discovery, diversity, and exploration
A signature feature of ProWine Singapore is the Masterclass programme, where trade visitors can look forward to masterclasses and presentations on consumption trends, including the future of the region’s wine, spirits and beer segments; motivating factors driving millennials and Gen Z drinkers; climate change and investment opportunities. A special highlight includes master tastings by renowned experts: Master of Wine Tan Ying Hsien, Sake Master Blender Francois Chartier, Poh Tiong Ch’ng, Regional Chair for Asia at the Decanter World Wine Awards, 2023, Master Sake Sommelier Joshua Kalinan, Head Sommelier Roberto Duran from 67 Pall Mall Singapore, among others.
To kickstart ProWine Singapore 2023 is an inspiring panel discussion on 25 April 2023 at 10:30 am. The diverse panel representing brand owners to front-of-house is a female-led discussion offering unique perspectives on trends and developments in the wine and spirits sector, breaking barriers and empowering women to succeed in this exciting field typically dominated by men. Moderated by Nimmi Malhotra, a renowned wine and drinks writer in Singapore who holds a WSET Diploma, this highly anticipated discussion, ‘Leading and emerging ladies from the world of wine and spirits,’ will feature Bonnie Yap, Assistant Sommelier of 67 Pall Mall, Linda Chan, Assistant General Manager of Grand Vin, Nicole Roche, Beverage Manager, Restaurant Nouri and Appetite Singapore, Susy Santoso, Owner and Director of Alfa International, and Thuymi Do, Head of Digital, PR & Engagement in Asia for Campari Group.
Other highlights include:
- New World Wines – an alternative interpretation
- Led by Master of Wine Tan Ying Hsien, this masterclass presents a fresh perspective on the wines of the New World, its unique characteristics and factors contributing to their distinct profiles.
- The New Art of Blending in the World of Sake
- Blending is an integral part of the Champagne, Port, Sherry, Whiskey, and Bordeaux wine industries, as it is believed to give the drink its soul. With over 35 years of experience and expertise, Francois Chartier, who is a master blender at one of the oldest sake breweries in Japan, will showcase the TANAKA 1789 X CHARTIER.
- Understanding Tequila and Mezcal
- Brian Werner, Managing Director of East West Marketing & Management and International Tequila Academy will touch on the rich history and cultural significance of these iconic Mexican spirits and its unique flavour profiles that set them apart from other spirits.
- Stay Spirited! With Lyre’s
- A guided tasting with Rachel Ling, VP, Asia of Lyre’s, the most awarded non-alcoholic spirit beverages globally, will allow attendees to uncover the growth of the non-alcoholic spirits market while sampling some of Lyre’s exquisite range of lovingly crafted alcohol-free classic spirits.
- Sherry: The most underrated wine?
- Expand your knowledge of sherry in this masterclass as Roberto Duran, Head Sommelier of 67 Pall Mall, shares more about the production process and range of styles in this engaging masterclass.
- Getting to Grips with Gen Z
- Eleanor Kilmartin, the Strategy Director of Co-Partnership, a spirit branding agency from Australia, will share her valuable insights on Gen Z values and their brandscapes. Eleanor will discuss Gen Z’s attitude towards drinking and how brands can meet their rising expectations.
- Sustainability in the spirit’s world: ecoSPIRITS
- Discover how the bar and spirits industry is moving towards sustainability with Brandon Grusd, General Manager of Proof & Co (Southeast Asia), as he leads a masterclass on ecoSPIRITS – an innovative technology driving the world’s first low carbon, low waste spirits distribution system. ecoSPIRITS is a game-changing solution revolutionising the spirits industry by reducing carbon emissions and waste.
- Future of the online wine industry in Southeast Asia
- Gain insight into the future of the online wine industry in Southeast Asia with Isadora Noble, Co-founder of Pop Up Wine, an award-winning wine retailer. Isadora will discuss the emerging wine consumption trends in the region and share her insights on how she anticipates the industry will rapidly expand.
