NEW YORK– November 16, 2022 – North Sixth Group today announced it has acquired a significant stake in WineFarm, a fast-growing digital platform for fine Italian wines. With the investment, WineFarm will be rebranded as Viniamo, the leading digital platform for fine Italian wines from family-owned wineries.
Viniamo will be operated by wine and spirits industry veterans and Wine Farm co-founders Brendan Papariello and Carmine Berardi. Papariello, who formerly worked at Breakthru Beverage Group, will serve as CEO.
Viniamo has secured exclusive rights to sell a variety of labels from family-owned Italian wineries in America. All labels are family-owned and come from lesser known regions of Italy that capture the essence and authenticity of true Italian culture.
“So many regions in Italy have become well known across the world, however there are so many undiscovered regions that are rich with authentic, quality wine from family-owned wine makers that don’t have the resources or reach to distribute outside of Italy,” said Matt Rizzetta. “These are the wine makers that capture the essence of authentic Italy, and we are honored to bring them to the homes and tables of consumers in America through our venture with Viniamo.”
Viniamo is operational in five states, providing delivery to customers in California, Florida, New York, Pennsylvania and Washington, DC, with additional states expected to follow in the months ahead.
“The wines in our catalog have been hand-picked to represent the best that Italy has to offer when it comes to family-owned wineries that hail from parts of Italy that are less recognized than the mainstream regions,” said Brendan Papariello, Co-Founder and CEO of Viniamo. “We created Viniamo to give these hard-working families the reach they deserve, and we can’t wait to introduce their wines to American consumers alongside our partners at North Sixth Group.”
For more information, visit www.viniamo.co.
ABOUT VINIAMO
Viniamo is the leading digital platform for fine, authentic Italian wines hailing from family-owned wineries across Italy’s many undiscovered regions. Viniamo is currently available to consumers in California, Florida, New York, Pennsylvania and Washington, DC, offering quick and easy delivery to customers in these states. Viniamo will soon be available in additional states. For more information, visit www.viniamo.co.
ABOUT NORTH SIXTH GROUP
North Sixth Group is a family office that takes a hands-on approach to its investments. The company has wholly owned and minority interests in a variety of investments across media, marketing, technology and sports and entertainment. Additionally, North Sixth Group dedicates financial, networking and human capital resources to community-based initiatives geared toward Passion, Purpose and Progress.
For more information, visit www.northsixthgroup.com
