Seasoned Sales Director joins Pacific Highway Wines
February 15, 2022 – During ongoing company growth and sales team promotions, Pacific Highway Wines is pleased to welcome Allison Lee as Director of Sales, Pacific Southwest. Allison lives in Santa Barbara, CA and will be responsible for California, Nevada, Arizona and Hawaii.
“I have known Allison for over a decade and will vouch for her passion for our industry, her work ethic and her reputation of problem solving. She will be an excellent addition to our company and is eager to hit the ground running,” Mark Giordano, President
Previously Lee was the Western U.S. Sales Manager for Napa’s Blackbird Vineyards, managing the wholesale business for their two brands Blackbird and ÆRENA wines for more than five years.
Born and raised in Santa Barbara CA, then earning her undergraduate degree from the University of California at Davis. She began her wine career in the early 2000s working for one of California’s top fine wine distributors, Henry Wine Group, as a sales representative, quickly rising to running the company’s hotel and national account divisions.
After nearly 10 years, she stepped away from the wine business to help launch her sister’s natural organic hair care product line, Glop & Glam, created for infants to teens, which has grown into the leading children’s hair care brand in the salon industry.
In 2016, Allison’s passion for wine lead her back to wine sales with Blackbird Vineyards, where she is described as a highly driven, results-oriented, natural born sales leader that is product and market savvy with strong analytical and communication skills. She is experienced in broad market, corporate retail and national account channels.
About Pacific Highway Wines:
Pacific Highway Wines is a fast-growing, specialized import, sales, and marketing agency headquartered in Greensboro, NC. Owned jointly by New Zealand’s Giesen family and Australia’s Oatley family, the Pacific Highway portfolio showcases independent brands from coveted wine regions across the globe, with offerings from over thirty premium brands spanning Argentina, Australia, California, Chile, France, Italy, New Zealand, Oregon, Spain and Uruguay. The portfolio offers category leadership in innovative NO/Low-Alcohol offerings, Alternative Formats, and Certified Organic and Sustainable offerings. www.pacific-hwy.com
