(Saint Helena, CA; March 11, 2021) – Jaime Araujo, CEO and Vintner of Trois Noix, is pleased to announce its partnership with Quench Fine Wines, a fine wine and spirits distributor based in Phoenix, Arizona.
Based in Saint Helena, just east of Highway 29, Trois Noix Wine is a project that reflects Jaime Araujo’s personality and what she loves most about wine: people and community. But more than that, Trois Noix is about collaboration, curiosity, innovation, and using wine as a vector for change.
While Trois Noix is currently distributed in several states along the East Coast, Quench Fine Wines is the first distributor partnership for Trois Noix in the Western region. “We could not be happier to partner with Quench – as a key independent player in the Arizona market, specializing in family-owned wines, they are the perfect match for us,” said CEO Jaime Araujo. “From one woman-run business to another, announcing this partnership during Women’s History Month is an added bonus!”
Liz Gerlach, Quench Fine Wine’s General Manager, instantly gravitated toward the ethos that Jaime and her team has built. “Not only do they have a focus on responsible vineyard sources that produce delicious wine but also, at the core, a commitment to giving back to their community, providing support to underrepresented groups in the wine industry, and leaving the earth better than how they found it. We are thrilled to represent these great wines in Arizona and the people and values behind them.”
About Trois Noix Wine
Trois Noix was established in 2016 upon Jaime Araujo’s return to Napa Valley after working for Moet-Hennessy and founding her wine marketing firm in France. The name “Trois Noix,” which means “Three Nuts,” and is an homage to the next generation of Araujos and Trois Noix’s core principles: Community, Opportunity, and Possibility. Trois Noix is a project that reflects her personality and what she loves most about wine: people and community. But more than that, Trois Noix is about collaboration, curiosity, innovation, and using wine as a vector for change. Trois Noix Wine sources from unique small lots across the Napa Valley to produce wines that are elegant, polished, and approachable but with structure to last.
About Quench Fine Wines
Quench Fine Wines was established in 2003 to be an innovative solution for wineries and distillers in Arizona. We are part of Palomar Beverage Company, a collective group of distributors across the country, which includes Victory Wine Group (Texas), Progress Wine Group (Florida), and Maverick MN (Minnesota). As an importer and distributor of fine wines and spirits based in Arizona, we represent a high-quality, diversified collection of wines and spirits from around the world, many of which are family-owned and operated. We are also a direct importer representing selections from around the world.
