March 14, 2025 (New York, NY) — Beluga Vodka (Noblewood USA) and Empire Merchants proudly announce a strategic distribution alliance in the state of New York, effective April 1st, 2025. This collaboration expands Beluga Vodka’s presence in one of the world’s most influential luxury markets while further strengthening Empire Merchants’ distinguished portfolio, which boasts over 10,000 world-class spirits, wines, and liqueurs.
Crafted in Montenegro, Beluga Vodka is the fastest-growing super-premium vodka brand in the U.S.* Beluga Vodka’s global reach spans 66 countries, and it is admired as one of the Top 5 Trending Vodka Brands Worldwide**. Best consumed with caviar, Beluga Vodka is the quintessential choice for martinis, the timeless cocktail favored by discerning bartenders and connoisseurs.
Empire Merchants has earned its renowned reputation as New York’s leading premium beverage distributor, serving over 10,000 prestigious restaurants, bars, hotels, nightclubs, and retailers. With a legacy dating back to the end of Prohibition, Empire Merchants has cultivated enduring relationships with more than 150 global suppliers. Operating from cutting-edge facilities in Queens and Brooklyn, as well as locations in the Upstate market, Empire Merchant’s advanced logistical capabilities guarantee impeccable service.
President and CEO of Empire Merchants, Eric Pfeil, and Noblewood USA CEO, Sergey Kucher, are united in their excitement to embark on this exceptional partnership, bringing Beluga’s leading luxury vodka to the renowned tastemakers of New York. This alignment positions both Beluga Vodka and Empire Merchants for continued growth, propelling both brands into a dynamic new chapter in this key market.
For more information, visit https://vodka-beluga.com/ and https://www.empiremerchants.com/.
