Trade seminar and tasting brings more than two dozen Lodi wineries to Appellation Wine & Roses on August 18
July 14, 2026 (Lodi, CA) — The Lodi Winegrape Commission and Lodi Winery Alliance will co-host the Lodi Wine Showcase, a trade seminar and tasting, on Tuesday, August 18, from 11:00 a.m. – 4:00 p.m. at Appellation Wine & Roses in Lodi. Designed for wine retailers, distributors, restaurants, sommeliers, hospitality professionals, and media, the event offers direct access to Lodi winemakers through an educational seminar and walk-around tasting.
The Showcase gives buyers a firsthand look at the quality and diversity of Lodi wines. A guided seminar provides context on the region’s vineyards, appellations and winemaking, followed by a walk-around tasting where attendees can meet the winemakers behind the wines. More than two dozen wineries will pour selections that reflect the region’s depth – from own-rooted ancient vines planted more than a century ago to distinctive varieties such as Albariño, Cinsaut, Kerner, and Picpoul Blanc – showcasing the remarkable diversity of the region’s more than 130 grape varieties.
“Lodi has always grown exceptional fruit, and today our winemakers are turning that fruit into wines that belong on the best shelves and wine lists in California,” says Stuart Spencer, Executive Director of the Lodi Winegrape Commission. “The strength of Lodi is that buyers can find wines with character, quality, and value across a wide range of styles and price points. That combination makes Lodi wines a compelling opportunity to bring into retail and hospitality programs.”
“Creating events like the Lodi Wine Showcase is central to the Alliance’s mission,” said Jeremy Trettevik, Chair of the Lodi Winery Alliance. “By bringing our wineries together with retailers, distributors, restaurant buyers and sommeliers, we’re helping open new markets for Lodi wines and building the relationships that translate into long-term sales growth.”
The Lodi Wine Showcase is free to attend for qualified members of the wine trade and media, but registration is required by August 7, 2026. The event will take place Tuesday, August 18, from 11:00 a.m. to 4:00 p.m. at Appellation at Wine & Roses, 2505 W. Turner Road, Lodi, California. Retailers, distributors, restaurant buyers, sommeliers, hospitality professionals and wine media are invited to register at the Lodi Wine Showcase website.
About the Lodi Winegrape Commission
Established in 1991, the Lodi Winegrape Commission represents the common interests of Lodi winegrowers with programs in marketing, education, research, and sustainable viticulture. The Commission collectively and effectively promotes Lodi’s vibrant, multi-generational farming community and California’s most dynamic wine region. Comprised of nine commissioners and nine alternates, the board of directors provides direction and input on behalf of the region’s 750 winegrowers. For more information about the Lodi Winegrape Commission, visit lodigrowers.com.
About the Lodi Winery Alliance
Formed in January 2026, the Lodi Winery Alliance is a winery-funded organization dedicated to strengthening and promoting Lodi’s winery community. The Alliance invests in marketing, hospitality, and visibility initiatives that elevate the Lodi wine tasting experience and support the long-term success of the region’s wineries. Working alongside the Lodi Winegrape Commission, the Lodi Winery Alliance helps ensure Lodi remains a vibrant destination for wine lovers for generations to come.
About the Lodi American Viticultural Area (AVA)
A historic winegrowing region since the 1850s, Lodi is perfectly situated 40 miles south of Sacramento and 90 miles east of San Francisco. Lodi’s Mediterranean climate and distinct soils allow its growers to cultivate more than 130 winegrape varieties, making Lodi the most diverse winegrowing region in the United States. The region also serves as home to more than 85 wineries – from boutique producers to legacy brands – specializing in small-lot, handmade wines that have garnered major awards at domestic and international wine competitions.
Lodi is naturally a leader in sustainable viticulture. Created by California farmers and accredited by world-renowned scientists, LODI RULES is America’s original sustainable winegrowing program. Held to a high standard of scientific rigor and excellence, the program emphasizes environmentally and socially responsible practices, while keeping economic feasibility in mind for long-term business success. Today, there are more than 68,500 acres certified throughout California, in Washington, and Israel. For more information about the Lodi AVA or LODI RULES, visit lodiwine.com and lodirules.org.
