April 16, 2026 (Paso Robles, CA) — Peachy Canyon Winery is pleased to announce the appointment of Paul Sowerby as General Manager, ushering in a new chapter of leadership rooted in deep Paso Robles expertise and longstanding industry relationships.
Sowerby joins Peachy Canyon from Adelaida Vineyards & Winery, where he has played key roles throughout a 25-year tenure. A respected figure in Paso Robles wine, Sowerby began his Paso Robles career at JUSTIN Vineyards & Winery and has since built a reputation for thoughtful leadership, market insight, and a deep commitment to the region’s growth and success.
“Paul’s connection to Paso Robles runs deep,” said owner and founder Douglass Beckett. “His experience, relationships, and understanding of what makes this region special make him a natural fit to lead Peachy Canyon Winery into its next phase.”
Founded in 1988 and family-owned, Peachy Canyon has long been recognized as one of Paso Robles’ leading producers of Zinfandel, Rhône and Bordeaux varietals. With Sowerby at the helm, the winery will continue to build on its legacy while expanding its reach and strengthening its position in the marketplace.
Sowerby’s appointment also reinforces the strength of the Peachy Canyon team, a group known for its collaborative spirit, deep institutional knowledge, and commitment to quality across vineyard, cellar, and hospitality operations. Together, the team continues to drive the winery’s vision forward while maintaining its authentic, family-driven roots.
“I’ve long admired Peachy Canyon for its history, its wines, and its people,” said Sowerby. “There is a strong foundation here, and I’m fortunate to work alongside this talented team to continue growing the brand and sharing Paso Robles wines with a broader audience.”
Located in the heart of the Adelaida District on Paso Robles’ west side, Peachy Canyon remains a cornerstone of the region’s wine community, known for its welcoming hospitality and dedication to crafting wines that reflect the character of the land.
About Peachy Canyon Winery
Peachy Canyon Winery is a family-owned winery founded in 1988 in Paso Robles, California. Specializing in Zinfandel alongside Rhône and Bordeaux varietals, Peachy Canyon is dedicated to producing expressive wines that reflect and respect the heart and soul of Paso Robles Wine Country.
