January 8, 2026 (Walla Walla Valley, WA) — As mindful drinking continues to reshape how people gather, dine, and celebrate, a new category is emerging at the table. MaraBela, a premium alcohol-free sparkling tea crafted from organic teas and botanicals, launches with a clear point of view: to offer a sophisticated, gastronomic beverage designed for food, ritual, and shared moments — without alcohol.
Rather than positioning itself as a mocktail or a spirit alternative, MaraBela was created to function like a great bottle at the table: refined, aromatic, and versatile enough to elevate both everyday meals and special occasions.
MaraBela brings a wine-inspired sensibility to the alcohol-free space, focusing on balance, texture, and pairing potential. Its fine bubbles, layered aromatics, and clean herbal profile are intentionally crafted to complement food, making it a natural choice for brunches, dinners, celebrations, and gatherings where elegance and intention matter.
This approach reflects a broader cultural shift: alcohol-free beverages are no longer reserved for abstinence or special programs, but are increasingly part of how people choose to enjoy the table — with clarity, inclusivity, and pleasure.
Founded Between Two Cultures, Rooted in the Table
MaraBela was created by siblings Ana and Jesús Martínez Bujanda, whose lives and culinary influences span Northern Spain and the United States. Their shared vision was shaped by two food cultures and a common belief: the pleasure of opening and sharing a beautiful bottle should be inclusive.
Atlantic freshness meets Western warmth; craftsmanship meets modern living. At its core, MaraBela reflects a way of enjoying life that values connection, flavor, and balance — without excess.
“There’s something deeply ritualistic about opening a bottle and sharing it around the table,” says co-founder Jesús Martínez Bujanda.
“With MaraBela, we wanted to preserve that elegance and intention, while adapting it to how people live today,” adds co-founder Ana Martínez Bujanda. “For us, sophistication is not about alcohol — it’s about experience.”
Part of a Growing Movement Toward Mindful, Premium Drinking
The launch of MaraBela comes at a moment when alcohol-free beverages are gaining momentum, driven by consumers seeking balance without compromise. In the United States, the category continues to experience strong, sustained growth, reflecting a shift toward moderation, wellness, and more intentional choices around the table.
MaraBela aligns with this evolution by offering a premium, 0.0% alcohol alternative that feels considered and celebratory — not restrictive — and that belongs naturally alongside food.
Wild Verbena: The First Expression
Crafted in Walla Walla Valley, Washington State, MaraBela’s debut release is Wild Verbena, an aromatic, herbal sparkling tea with fine bubbles and a luminous, refreshing profile. Built around a thoughtful selection of organic green teas, white tea, lemon verbena, and delicate botanicals, it offers a balanced and food-friendly expression designed to be enjoyed chilled and shared.
Its release coincides with Dry January, a moment when many consumers explore new ways of enjoying meals and social moments without alcohol — making it an ideal introduction to MaraBela’s philosophy.
