New GEM Portfolio Partnership with Pernod Ricard Builds Momentum Following Brown‑Forman Launch
September 2, 2025 (Saint Paul, MN) — Johnson Brothers Maverick of Texas is proud to announce a new partnership with Pernod Ricard, the world’s second-largest spirits supplier, to represent its GEM Portfolio.
The GEM Portfolio includes a curated collection of luxury and craft spirits: Absolut Elyx, Avión Tequila, Goslings Rum, Malfy Gin, Powers Irish Whiskey, Rabbit Hole Bourbon, and Aberlour Single Malt Scotch. These brands align seamlessly with the Maverick division’s focus on premium offerings and best-in-class execution.
“Pernod Ricard’s GEM portfolio is a perfect fit for what we’re building with Maverick—agile, premium-focused, and ready to scale,” said Mark Hubler, CEO, Johnson Brothers. “Following the recent addition of the Brown‑Forman portfolio in Texas, this partnership adds even more momentum to our long-term strategy—and there’s more to come.”
In addition to Texas, Johnson Brothers will represent the GEM portfolio in: Hawaii, Indiana, Iowa, Minnesota, Nebraska, North Carolina, North Dakota, South Dakota, Virginia, and West Virginia.
With this latest addition, Johnson Brothers continues to strengthen its presence in Texas and beyond, reinforcing its commitment to strategic growth, supplier excellence, and executional leadership in the luxury and craft spirits space.
About Johnson Brothers
Johnson Brothers is a single-family-owned wine, beer, and spirits distributor, led by Michael and Todd Johnson. Founded in 1953 by their father, Lynn Johnson, the company has grown into one of the largest wholesale distribution companies in the United States, operating across 20 states. Johnson Brothers partners with top-tier suppliers to deliver a world-class portfolio and exceptional customer service. The company remains rooted in its founding values of integrity, innovation, and excellence. For the third year in a row, Newsweek has named Johnson Brothers one of America’s Most Trustworthy Companies for 2025. Learn more at johnsonbrothers.com | LinkedIn | Instagram.
About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world’s second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. For more information, visit: www.pernod-ricard-usa.com
