April 1, 2025 (Riquewihr, France) — Maison Hugel, the historic benchmark of Alsace winegrowing, is ushering in a new era in the art of blending with Gentil 2.0, the first wine created with the help of artificial intelligence. An oenological revolution that brings tradition into the future.
For generations, the Hugel family has been refining the art of blending using an empirical method based on human experience and intuition. But if man is fallible, data is unerring. Using 50 years of laboratory analysis and over a century of family tasting notes, Maison Hugel has developed a predictive model capable of determining the perfect blend for each vintage.
AI at the service of excellence
The artificial intelligence developed by Hugel precisely analyzes the characteristics of each wine in the vintage, based on laboratory data. Thanks to an evolutionary algorithm, it proposes the optimal blend, guaranteeing a perfect balance between acidity, structure and aroma. The result? A wine of unrivalled precision, pushing back the limits of traditional craftsmanship.
A world first for the 2024 vintage
The Gentil 2.0 will be available for the first time with the 2024 vintage. From now on, wine will never again be the fruit of chance or simple human intuition, but the culmination of an unprecedented scientific approach. With Gentil 2.0, Maison Hugel proves once again that tradition and innovation can reinvent themselves to create the wines of tomorrow.
