New branding embodies richness and transformation, visually capturing the essence of Seneca Lake and its renowned wineries
WATKINS GLEN, NY. (March 26, 2025) — The Seneca Lake Wine Trail (SLWT), an independent leader in grape growing, wine, and tourism initiatives in New York’s Finger Lakes region unveiled a refreshed visual brand identity. Seneca Lake is the crown jewel of the Finger Lakes, with producers crafting exceptional cool-climate wines at the very heart of this extraordinary region.
The new visual design is grounded in the depth of Seneca Lake, which has a tremendous influence on the region. Wine producers along the Seneca Lake Wine Trail offer expertly crafted wines, influenced by the unique terroir, climate, and natural elements of the land. The new visual brand embodies richness and transformation, visually capturing the essence of Seneca Lake and its renowned wineries.
“We’re thrilled to unveil this new branding to the public,” said Brittany Gibson, Executive Director of the Seneca Lake Wine Trail. “This new branding helps communicate the ethos of our region. We’re an unpretentious wine-growing region but we’re serious about the quality of our products. We’re innovative yet accessible and welcoming.”
The new visual branding was created by creative branding agency, Born Collective of Rochester, NY. “Circular waves symbolize the vast and deep waters of the lake, their stacking and curvature cleverly forming a bunch of grapes — an homage to the exceptional wines and vineyards that define the region,” the agency states. “A seamless color gradation transitions from bright blue to rich purple, a striking visual metaphor for the impact the water of our lake has on our wines. This fluid transformation not only represents the natural beauty of the lake but also reflects the diverse and immersive experiences awaiting visitors along the Trail.”
The refresh comes ahead of the 2025 season. The Seneca Lake Wine Trail is a collection of independent wine producers, each offering unique wines, experiences, and enticing offerings. Visitors can plan their visit on the Seneca Lake Wine Trails refreshed website and tailor itineraries specifically to their interests. For more information about the Seneca Lake Wine Trail and spring and summer travel inspiration, visitors can check out the wine trail’s calendar and YouTube channel.
About the Seneca Lake Wine Trail
Founded in 1986, the Seneca Lake Winery Association, known publicly as the Seneca Lake Wine Trail, is a nonprofit organization, dedicated to promoting its member wineries; developing a spirit of cooperation between members of the association; developing an outstanding wine-producing and tourism area; to stimulating interest in wine in general and the wines of Seneca Lake, specifically; and to gaining recognition of the Seneca Lake Winery Association as an independent leader in the grape growing, wine, and tourism initiatives. More information is available online at senecalakewine.com.
