Vivino and Frescobaldi combine cutting-edge technology with traditional craftsmanship to elevate the wine experience for consumers worldwide.
March 25, 2025 (San Francisco, CA) — Vivino, the world’s largest wine app, with over 72 million users and more than 250,000 wineries globally, is proud to highlight its successful partnership with Frescobaldi, one of Italy’s most renowned and historic wineries. Since the partnership began in 2019, Frescobaldi has significantly enhanced its digital presence and consumer engagement, reaching wine lovers around the world through Vivino’s innovative platform.
The collaboration between Frescobaldi and Vivino exemplifies the perfect blend of tradition and modern technology. Frescobaldi, known for its centuries-old heritage, has embraced digital tools to expand its global reach, making its wines accessible to a wider audience. This partnership has allowed Frescobaldi to create a more seamless and engaging experience for modern wine consumers.
“We are thrilled to work with Frescobaldi, a brand that represents the very essence of Tuscany’s winemaking tradition.” said Tue Soe, CMO at Vivino. “Through this partnership, we’ve seen over 22 million interactions with Frescobaldi wines on Vivino, with an impressive average rating of more than four stars. This engagement reflects the growing interest and demand for their exceptional wines, placing Frescobaldi in the top 30 of the most sought-after wines globally.”
Frescobaldi’s digital strategy: leveraging Vivino’s technology to strengthen digital connections with global wine enthusiasts
Fabrizio Dosi, CEO of Marchesi Frescobaldi Group, commented, “Our partnership with Vivino represents a strategic step forward in expanding our digital engagement with consumers. At Frescobaldi, we are committed to producing exceptional wines that reflect the unique terroirs of Tuscany, and we understand the importance of embracing new technologies to meet the evolving needs of today’s wine enthusiasts. This collaboration is a key part of our digital strategy, offering users a consistent and integrated multi-channel experience.”
Van Hong Doan, Ecommerce & Digital Manager at Marchesi Frescobaldi Group, highlights, “With content available in 10 different languages on Vivino, we ensure that our customers can explore our wines in their native language, providing them with a more personalized experience. Vivino’s trusted ratings, user reviews, and advanced AI-powered technology have allowed us to significantly broaden our global reach. Wine enthusiasts can now easily discover and learn about our wines through a simple scan of any bottle via their mobile devices.”
About Frescobaldi
The Group, owned by the Frescobaldi family, boasts seven centuries of history and 1,500 hectares of vineyards. The mission of Marchesi Frescobaldi is to understand and promote unique terroirs, making them an essential part of Tuscany’s identity. The family’s thousand-year history is a unique and irreplaceable wealth of knowledge and traditions. Frescobaldi embodies the very essence of Tuscany, its extraordinary aptitude for viticulture and the fascinating variety of its growing areas. The nine estates of Marchesi Frescobaldi are: Castello Pomino (Pomino), Castello Nipozzano (Nipozzano), Tenuta Perano (Gaiole in Chianti), Tenuta Castiglioni (Montespertoli), Tenuta CastelGiocondo (Montalcino), Tenuta Ammiraglia (Magliano in Toscana), Remole (Sieci), Tenuta Calimaia (Montepulciano) and Gorgona. Located in areas of Tuscany that are particularly suited to the production of fine wines (DOC, DOCG and IGT), the estates differ in terrain, environment and history. In addition to these lands are the Estates of Bolgheri Ornellaia and Masseto, Tenuta Luce in Montalcino, Domaine Roy & Fils in Oregon and Attems in Collio.
