March 20, 2025 — Mendocino County has long been an insider’s secret—a region of rugged beauty and sustainable winegrowing practices that quietly fuels some of California’s most prestigious bottles. While consumers may not always see “Mendocino” on the label, its grapes are frequently blended into Napa and Sonoma wines, enhancing complexity and value.
“Many of our grapes are contracted for blending in neighboring counties. While you may not see ‘Mendocino’ on your favorite Napa or Sonoma red, it’s common for our wines to end up in the 15% allowed by the TTB for out-of-county content,” says Bonnie Butcher, Executive Director of Mendocino Winegrowers, Inc.
As the industry evolves and our region becomes more known, we hope and expect to see more wines labeled ‘Mendocino’ due to our sustainable wine-growing history and the world-class quality of the wines we produce.
Our participation in the International Bulk Wine & Spirits Show (IBWSS) in San Francisco this July is strategic to showcase our exceptional bulk wines and connect our members’ bulk wine directly with brokers and buyers.
How to Participate:
- Drop off samples at the Grower Roundtable – July 16
- Or bring them to the MWI office (July 21–25)
This opportunity is for members only. Not a member yet? Join today!
Read more about Mendocino’s role in shaping California wines
