Afternoon Brief, March 20

Thursday, March 20
Trending Story
 
Trump’s 200% Tariff Would Be ‘a Real Disaster’ for Europe’s Wine Industry
That’s because last week U.S. President Donald Trump threatened a tariff of that amount on European wine, Champagne and other spirits if the European Union went ahead with retaliatory tariffs on some U.S. products…
 
Today’s News
 
Last Chance: SVB Direct to Consumer Survey Closes Monday, March 24th
The grandady of all DTC surveys, the Annual SVB Direct to Consumer Survey will close on Monday, March 24th, and I need 20 minutes of your time this weekend to contribute your winery’s data, and your opinions…
California’s Wine Industry Leery of Tariffs, but Some Growers Hope They Help
Four-decade winegrape grower Craig Ledbetter said it costs more for him to farm in California than it would in wine-producing countries like Chile and Australia, and his industry doesn’t get the government support European grapegrowers do…
The Billion-Dollar Alcohol Sales Chasm: Millennials and Gen Z Can’t Buy How They Want
DRINKS, the pioneering and leading platform for alcohol e-commerce anywhere, reveals that nearly half of younger consumers are ready to abandon traditional alcohol retailers…
Invitation to Enter Your Wines in 2025 Sommeliers Choice Awards
2026 Could Be a ‘Turning Point’ for Wine, Study Suggests
A Totally Free Happy Hour Is Coming to Sonoma County. For Real (Paywall)
Celebrate California Winegrowers’ Sustainability Commitment Across the State in April
Today on the First Day of Spring, the Come Over October Team Launches New Wine Advocacy Campaign, Share & Pair Sundays™
US Booze Importers Cancel European Wine Shipments—and Brace for Devastating Losses—as Trump Tariffs Loom
Terlato Wine Group Named Exclusive Sales & Marketing Agent for Vidal Fleury Wines
Wonderful Company to Lay Off Workers Amid Grape Industry Struggles
How Wine Is Adapting to Gen Z Preferences – Consumer Intel
Are These Smart Solar Panels the Future of Sustainable Vineyards?
Concha Y Toro Goes for Growth
 
Blogs
 
Dan Berger’s Wine Chronicles: Is Brand Loyalty Dead?
Global Alcohol-Free Volumes Set to Grow 7% as Category Booms
What Is a Perfect Wine? Here’s One!
Manchester for the Future of Wine?
Horn Tooting and the Creation of a Wine Conference
 
Wine Industry Careers
 
Quality Control Manager
Monvera Glass Decoration – Richmond, CA
Wine Club & DtC Coordinator
King Estate Winery – Eugene, OR
In-Field Customer Success Representative (Northern CA)
Vineyard Robotics – Napa, CA
More Wine Industry Jobs
 
People
 
Getting to Know New Argyle Winemaker Kate Payne Brown
Nate Hall, Jada Vineyard & Winery
Remembering Bob McClenahan: The Photographer Who Defined Napa Valley
Master Winemaker 100: Ralf Holdenried
California Agricultural Leadership Foundation Names Davidson Pattiz to Board
 
Supplier News
 
Instant Additive Detection Makes Labeling a Breeze
Key Features to Look for in the Best Electric Tying Machine – Pro Tips
Quality Control Conversation in Fredericksburg, TX on April 16
Two Global Leaders in Oenological and Agroecological Analysis Form Strategic Partnership
More Supplier News
 
Vineyard & Winery
 
Willamette Valley Vineyards Offers Three Ways to Celebrate Women’s History Month
Why a 30-Year-Old Winery Is Betting Big on an Eccentric Makeover
San Diego Winery Creates Buzz Making Sustainable Wine from Honey
Butter Wines Unveils Strategic Portfolio Packaging Redesign
Mendocino Winegrowers, Inc. (MWI) at IBWSS San Francisco

TODAY'S FEATURED VIDEO

Tags:

Admeo Inc., Beverage Trade Network, Butter Wines, DRINKS, ETS Laboratories, FOSS North America, INFACO USA Inc., J. Lohr Vineyards & Wines, Jada Vineyards, Mendocino Winegrowers Inc, Terlato Wine Group, Willamette Valley Vineyards, Wine Institute, Zenith Insurance Company

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