A visual exposure & potential impact analysis – Which EU countries face the greatest risk?
March 19, 2025 — With the Europe-USA trade war “ante portas” and Donald Trump’s threat to impose 200% tariffs on European alcoholic beverages and wines, it is particularly interesting to examine the international wine trade landscape between eight key European wine-producing countries and their transatlantic partner.
According to data analysis, the three countries most dependent on the US market for their wine exports—based on the percentage of total export value directed to the US in comparison to their overall wine export value in 2024—are Italy with 24.5%, France with 20.7% and Greece with 19.4%.
The table below presents the degree of dependency of wine exports from eight European countries on the US market, year by year, from 2018 to 2024.
The OENsights team has prepared a detailed report with country-specific analysis, including:
- Wine export value to the US compared to total wine exports
- Wine import value from the US compared to total wine imports
- Wine export volume to the US compared to total wine exports
- Wine import volume from the US compared to total wine imports
- Evolution of the average export price to the US per year
The full report is available at: https://oensights.com/blog/eu8-vs-usa-wine-trade-2018-2024-en/
About OENsights (in-sites)
OENsights is the digital toolkit for wine professionals, empowering them to harness the WineVerse, improve their digital presence, directly engage with their customers and grow their business locally & abroad.
With OENsights, wine professionals can:
- Build, manage, instantly deploy and monitor, exciting interactive experiences (e.g. digital labels, marketing / communication, Wine Tourism) for their customers with QR Codes & NFCs for Wineries.
- Always & effortlessly be informed with World Wine Web, automated wine newsfeeds.
- Explore the latest International Wine Trade trends, with current year, up to date information, on Wine exports & imports, including analysis per product category, destination country, value, quantity etc.
- Learn from the Wine Digital Leaders with our Social Media Presence & Digital Advertising Campaigns Monitor – monitor how the 50 most admired wine brands manage their digital presence.
- Accelerate digital transformation – our OENsights team of experts works closely with wineries to design, execute and continuously optimize their digital strategy.
