March 19, 2025 — Unveil the magic of sparkling wine, cider, and other beverages with Effervescence Unleashed, a year-long celebration of bubbly brilliance. The program launched on October 25th, 2024 with a Kickoff event featuring author Rebecca Rosenberg (Champagne Widows and Madame Pommery) and Breathless Sparkling Wine. This event was followed by a series of monthly cocktail recipes and fifty+ posts from 20 ‘bev-fluencers’ across various platforms over the next two months. The campaign focused on sparkling wine and cider from Breathless Sparkling Wines, Horton Vineyards, Valley Road Vineyards, Veritas Vineyard & Winery, and Snow Capped Cider. However, the program was placed on hiatus as the BevFluence® team presented and hosted multiple events at CiderCon 2025 as well as at the subsequent multi-day Chicago Speakeasy.
The BevFluence® team is reigniting the campaign in 2025 and invites enthusiasts to explore the elegance, charm, and joy of all things sparkling. From intimate tastings and exclusive releases to grand events and holiday pairings, Effervescence Unleashed is your gateway to the art of celebration. Whether raising a toast at a wedding holiday gathering, creating sparkling cocktails, or simply enjoying a quiet evening with friends, every sip invites you to embrace life’s most sparkling moments.
Join us throughout the year for monthly features, limited-edition bottles, and immersive experiences, including:
- October 25th 2024 – Kickoff Event: Campaign launch with author Rebecca Rosenberg (Champagne Widows and Madame Pommery) and Breathless Sparkling Wine.
- Sparkling Cocktails: Monthly and seasonal cocktail recipes.
- Bubbles & Brunch: Brunch and sparkling pairings from our culinary team members.
- Exclusive Masterclasses: Deep dive into the world of sparkling wines with renowned winemakers and experts.
- New Year’s Eve Finale: December 31st, 2025, closes the campaign with a grand sparkling toast to the year ahead!
Brands can register their sparkling products at https://bevfluence.azurewebsites.net/. The SPARKLING discount code reduces the entry fee to $350 per product, or contact justin@bevfuence.com to discuss steep discounts for bulk entries or DMO scholarships.
The Effervescence Unleashed campaign follows this summer’s highly successful Pomme and Perry Showcase. In two months, that campaign has generated 174 influencer posts, 440 mentions, 2.9 thousand interactions, and a reach of 1.1 million for about 50 registered products. Our BevFluence® community comprises media professionals with an average of 4,800 Instagram followers. A sampling of the Instagram posts from the Showcase is available at https://bevfluence.com/pomme-and-perry-showcase/.
Effervescence Unleashed will follow a similar format, with BevFluence curating the influencers and monitoring engagement through our proprietary platform. Registered participants will have real-time access to the content generated through this BevFluence Collaborations platform. Each content creator will receive at least two sparkling wines—one from a different region—to widen the scope and reach of each registrant. The campaign will last year-round with seasonal themes such as New Year’s, Valentine’s Day, Spring and Summer, and Autumn sippers.
The entries will also be included in the various BevFluence Speakeasy and Bartender Lab events planned in 2025. At each Speakeasy, at least one bartender lab will be dedicated to creating sparkling cocktails or another similar topic relevant to serving sparkling beverages.
Campaign Goal: Increase brand awareness and drive trial and purchase of sparkling wines through engaging content, recipe inspiration, and seasonal promotions.
Target Audience: Extend your reach to new audiences, including media, bartenders, influencers, and consumers interested in exploring new and exciting beverage options.
Campaign Channels: Social Media (Instagram, Facebook, Twitter), Email Marketing, Content Studio (blog and video).
Value Proposition for Brands:
- Increased Brand Awareness: Reach a targeted audience of potential new customers interested in sparkling wine, cider, and other sparkling beverages.
- Enhanced Brand Storytelling: Showcase the versatility and deliciousness of these beverages through engaging content.
- Drive Trial and Purchase: Weekly promotions and cocktail recipe inspiration encourage consumers to experiment with sparkling wine, cider, and other sparkling beverages.
- Valuable Consumer Insights: Gain insights into audience preferences through social media engagement and campaign analytics.
What is included in this cost:
- Create brand evangelists (media, buyers, & bartenders) through education and consumption.
- Evergreen content for your brand to share and use throughout the year.
- Products featured in
- Social media posts
- Podcast episodes
- Blogs and articles
- BevFluence® Speakeasy & Bartender Lab with sparkling wine-based cocktail sessions & more
This campaign goes above and beyond the typical trade show! We aim for more impact than the usual one-post or five-minute meet-and-greet. If you want to grow your business and meaningfully engage your consumers, this is the campaign you need to participate in. Just one entry has multiple uses and pathways to the consumer with the aid of the BevFluence® team.
http://bevfluence.com/attention-sparkling-brands-effervescence-unleashed/
About BevFluence
BevFluence® provides a unique ecosystem where products are tasted, shared, and fully experienced. BevFluence® provides adult beverage brands with a unique bundle of feedback, award placement, digital marketing, brand awareness, and reporting by tasting, sharing, and fully experiencing drinks worldwide.
