Santa Barbara, CA (February 11, 2025) – Miller Family Wine Company (MFWC) is proud to introduce new AI-powered sommelier technology on its website, marking a significant advancement in the company’s digital vision and reinforcing its position as a trailblazer in AI within the wine industry.
MFWC’s AI Sommelier represents a groundbreaking development in the wine industry, revolutionizing the way consumers browse and buy wine. Using cutting-edge autonomous AI-powered agents, the AI Sommelier provides fast, personalized recommendations tailored to individual palates, bringing detailed tasting notes, comprehensive accolades, and expert reviews right to one’s fingertips. Available 24/7, this innovative tool offers a best-in-class shopping experience, allowing wine enthusiasts to explore and purchase wines with unprecedented ease and confidence.
“We are thrilled to announce the launch of our AI-powered sommelier—the fastest, most intuitive way to learn and shop for wines,” shares Nicholas Miller, Chief Sales and Marketing Officer at MFWC. “Using advanced technology, the AI Sommelier takes the complexity out of choosing the perfect wine, providing detailed comparisons, reviews, tasting notes, and even pairing suggestions so everyone can make informed decisions effortlessly—anytime, anywhere. It’s primed to set a new standard for digital wine retail, and we couldn’t be more excited to share this innovative technology with consumers.”
MFWC’s AI Sommelier white-glove shopping agent is now available online through the millerfamilywinecompany.com website, accessible via the small icon in the bottom right corner.
Miller Family Wine Company
Miller Family Wine Company is a division of the Thornhill Companies – the industry-leading umbrella brand of one of California’s premier winegrowing families, the Miller Family, who have been farming California’s Central Coast for five generations. Miller Family Wine Company includes the prestigious Bien Nacido Estates and acclaimed national branded wine labels such as Butternut, J. Wilkes, Pandemonium, optik, Ballard Lane, Smashberry, Barrel Burner, Volunteer, Hand on Heart (non-alcoholic wines) and Reciprocity organically grown wines, in addition to control label brands for prominent retailers across the U.S. and the French Camp vineyard in Paso Robles. For more information on Miller Family Wine Company, please visit www.millerfamilywinecompany.com.
