St. Paul, Minn. – January 29, 2025 – Oxford Street Merchants, the luxury wine and spirits division of Johnson Brothers, today announces its expanded partnership with PEJU Winery, a Napa Valley icon celebrated for its exceptional wines and commitment to sustainable farming practices.
Building on successful collaborations in Hawaii, North Carolina, and Virginia, Oxford Street Merchants has been appointed as the exclusive distributor for PEJU in six additional states: Indiana, Iowa, Nebraska, North Dakota, South Dakota, and West Virginia. This strategic expansion highlights the shared vision of both organizations to share the world-class portfolio with more consumers across the country.
“We are honored to expand our partnership with PEJU, a like-minded, family-owned business,” said Yale Johnson, President of Sales, Johnson Brothers. “There is a strong alignment in culture, vision, and strategy between the PEJU family and our organization. We are thrilled to share their iconic brand and rich heritage with a wider audience of customers and consumers across the country.”
PEJU Winery, established in 1983 in the heart of Napa Valley, is known for its award-winning wines, including Cabernet Sauvignon, Merlot, and Sauvignon Blanc. Combining traditional winemaking techniques with a forward-thinking approach, PEJU has earned its reputation as one of Napa’s most revered producers.
“We’re excited to deepen our partnership with Oxford Street Merchants, part of Johnson Brothers. Their dedication to quality and family values fits perfectly with what we stand for at PEJU Winery,” said Lisa Peju, second-generation owner, PEJU Winery. “This collaboration opens doors to new markets, giving more people the chance to enjoy the craftsmanship and legacy my parents started over 40 years ago. We’re looking forward to growing our presence and success in these key regions together.”
The expanded partnership with Oxford Street Merchants will go live in mid-February 2025, enhancing PEJU Winery’s presence in key markets and expanding access to its celebrated offerings.
About Johnson Brothers
Johnson Brothers is a multi-generational family-owned wine, beer, and spirits distributor in the United States. Founded by Lynn Johnson in 1953, the company remains committed to its founding values of work ethic, passion, innovation, teamwork, excellence, and integrity. Through forging strong partnerships with top-tier suppliers globally, Johnson Brothers offers an exceptional portfolio of world-class brands to customer partners across 17 states. With a dedicated team of 4,000, Johnson Brothers remains committed to delivering excellence and continued growth across its operations. For the second consecutive year, Johnson Brothers has been honored as one of the Most Trustworthy Companies in America by Newsweek. For more information about Johnson Brothers, please visit Johnsonbrothers.com | LinkedIn | Instagram.
About Oxford Street Merchants
Oxford Street Merchants is an organization of Johnson Brothers, a leading wine, beer, and spirits distributor in the United States, focused on luxury spirits and estate wines. Its dedicated, knowledgeable, and accredited team members bring a passion for brand stewardship and storytelling, ensuring each encounter leaves the customer with an unparalleled luxury experience. Committed to executional excellence and standards of performance, Oxford Street Merchants combines innovation and analytics to drive results. Its name pays homage to 43 Oxford Street, the Saint Paul, Minnesota building where Lynn Johnson founded the third-generation, family-run business. For more information, visit oxfordstmerchants.com | Instagram.
About PEJU Winery
Situated in the heart of Napa Valley, PEJU Winery was founded in 1983 by industry trailblazers Tony and Herta “HB” PEJU, who broke the mold and designed the Wine Country experience that guests know and love today. A family-owned and operated estate comprising six vineyard estates totaling 616 acres, PEJU is now helmed by second-generation owners Lisa and Ariana PEJU alongside longtime winemaker Sara Fowler. The Rutherford estate is an ode to beauty, in wine and art alike, anchored by a whimsical 50-foot tower, immaculate gardens, a curated sculpture collection, and a stunning stained-glass window from 1906. Known for its warm hospitality and approachable exploration, PEJU crafts wines for every palette and offers unique tasting and pairing experiences at the estate that highlight each varietal. For more information about PEJU Winery, visit www.peju.com.
