January 29, 2025 – 2024 closed with satisfying results for Franciacorta, despite an especially complex global economic context. Product quality and the efforts of the producers kept both volumes and values essentially stable, confirming the brand’s solidity.
The data shows that the domestic market generally held up and exports continued to grow in value and average prices, with the United States confirmed as a strategic market whose sales value and volumes are continuing to expand. European markets and some emerging markets also showed positive trends thanks to growing attention to product quality and authenticity. If exports are analyzed by individual nation, Switzerland came out on top, accounting for 22.1% of total exports. The United States came next, accounting for 12.6% of exports in 2024, which is a rise, followed by Japan, Germany and Belgium.
“Franciacorta overcame global challenges with a strong 2024, which closed with stable and encouraging results,”, said the President of the Franciacorta Consortium. “We worked to reinforce our presence on international markets, focusing on quality at all times, an element which enabled us to grow in value and consolidate our position.As a small wine region we are growing constantly, focusing on the right places and opportunities, continuing to concentrate on the quality and authenticity which marks us out.”2024 closed with estimated sales volumes as a percentage of the total production of estates signed up to the Economic Observatory of 84%, equivalent to 19,128,814 bottles, with average prices increasing. The average price of a bottle of Franciacorta off the shelf, including VAT, was €24.52 in December 2024, a sign of customer appreciation of the product’s quality and identity.
Looking to the future, the Franciacorta Consortium is getting ready for 2025 with a program of events and initiatives designed to further reinforce the brand’s global position. 2025 will see new promotional events and strategic partnerships designed to engage more and more consumers and professionals across the wine world. The year will began with the collection of the prestigious Wine EnthusiastInternational (Non-U.S.) Wine Region of the Year 2024 Wine Star Awards on 27 January 2025 at Westin St. Francis in San Francisco at a Black Tie Gala.
In March the Franciacorta Consortium will celebrate its 35th birthday with two days of events which will talk about how Franciacorta has evolved in recent years and celebrate the past and future of the wine and its region together with producers, experts and sector professionals from all over the world.
The most eagerly awaited appointments include the Festival di Primavera spring event on 8-9 March, now on its second year, which will celebrate the whole Franciacorta system’s synergy between tradition, gastronomy, sustainability and culture as well as the region’s chefs and wine estates. Franciacorta will also take part in international trade fairs and events including the traditional Vinitaly appointment on 6-9 April with a view to consolidating Franciacorta’s presence on both domestic and international markets and attracting new clients.
2025 will also feature a series of consolidated events, including the travelling Festival Itineranti which will stop off in Ravenna on 9 June and Bari on 20 October to offer visitors the chance to taste the products of the Consortium’s members. September features the Festival in Cantina winery festival from 19 to 21 September. Internationally-speaking the festival will visit Chicago on 7 May, Lugano on 19 May, Hamburg on 16 June and Tokyo in the first week of November.
2025 will also see the Consortium’s partnerships with Camera Nazionale della Moda Italiana, Guida Michelin Italia and USA, the Emmy Awards, 1000 Miglia and Porsche being consolidated. It will also be a year of promotion on digital channels with social media and online platform initiatives reaching an increasingly large and enthusiastic audience.
2025 will thus be a year of great satisfaction and opportunity for Franciacorta with a focus on the internationalisation, promotion and strengthening of the wine and its region. On the strength of solid partnerships with prestigious partners and Franciacorta’s unmistakable quality, the Consortium is getting ready for another year of success, innovation and growth and a renewed commitment to its twofold role of sector guardian and regional development driver.
