Celebrating a New Chapter in the Mythical Evolution of Irish Whiskey
New York, NY – January 2025 — Mack Brands proudly announces the U.S. debut of FINVARA The King’s Gambit, an Irish Whiskey crafted by Irish Master Distiller, David F. Hynes at a distillery located in Ireland’s historic Fort of Dealgan by the Castle Town River.
Following the launch of Conte Camillo Negroni, a ready-to-serve cocktail that offers the sophistication of the classic Negroni in a luxury 700ml bottle, FINVARA The King’s Gambit Irish Whiskey is the second U.S. brand introduction from Mack Brands.
Using only the finest ingredients sourced from the rolling hills of Ireland- a blend of pure grain, malted and un-malted barley, FINVARA The King’s Gambit is gently, triple distilled in copper pots, then finished and aged for several years in carefully selected bourbon and Sherry barrels.
“We wanted to create a premium Irish Whiskey that captures the spirit of Ireland’s rich mythology and fantasy storytelling by combining tradition and myth in every sip,” said Nicolas Mack, Founder of Mack Brands. “FINVARA The King’s Gambit is named after a legendary king who, according to Irish folklore cared for his people, ensured good harvests and was known for his love of horses, the woods and a penchant for chess,” he added.
With its non-standard bottle shape and a label rich in detail FINVARA The King’s Gambit stands out on the shelf. Its unique packaging featuring an elaborately designed label alluding to King Finvara contemplating a chess move amidst the flora and fauna of Ireland’s woods earned a special prize in the Product Design category at the All Beverage Awards in 2023.
The careful, traditional production of FINVARA The King’s Gambit is attributed to its smooth character and full-bodied depth. On the nose it displays rich aromas of caramel, gentle spice and fine oak leading to a complex and full-bodied palate. The smooth texture and the sweet toffee and vanilla flavors combined with dried fruit and a light peppery spiciness offers mysterious depth.
Enjoyed as a dram or in a legendary cocktail, FINVARA The King’s Gambit is now available in New York, Connecticut, Illinois and Massachusetts at select retailers for $34.99 per 750ml bottle and will be rolling out across the U.S. throughout this year.
According to *IMARC Group report: “Irish Whiskey Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028″ the global Irish Whiskey market size was valued at US$4.7 billion in 2022 and is projected to grow at a CAGR of 7.44% from 2023 to 2028. The growth of the market is attributed to the increasing popularity of Irish whiskey among consumers, rising disposable incomes, and growing tourism in Ireland.
About Mack Brands
Mack Brands is committed to revolutionizing the world of spirits through cutting-edge innovation, compelling storytelling, and an unwavering dedication to quality. Part of the Mack & Schühle group, Mack Brands is expanding its footprint with a portfolio that includes FINVARA The King’s Gambit Irish Whiskey, Conte Camillo Negroni, and the highly anticipated Tequila Rosaluz. Each brand reflects a deep respect for tradition while pushing the boundaries of what’s possible in the beverage world. For more information, visit Mack Brands, www.kingfinvara.com, @kingfinvara, @contecamillonegroni
