Windsor, CA – January 16, 2025 Vinoshipper, the nation’s leading Direct-to-Consumer (DTC) sales platform, serving over 3,500 clients, released its most comprehensive annual report to date, combining real transaction data with its first-ever industry survey. This year’s expanded report reveals a wine industry facing common market challenges, with some producers successfully adapting while others struggle to maintain momentum.
“The depth of Vinoshipper’s transaction data combined with our industry survey has produced truly exciting insights,” said Steven Harrison, CEO at Vinoshipper. “Our report shows that nearly a third of producers experienced revenue gains in 2024, while another third maintained stable sales—findings that are supported by our transaction data.”
Key findings from the report include:
- While tasting rooms remain the primary revenue source for wineries, businesses are prioritizing expansion of their club and e-commerce channels while seeking direct control over wholesale distribution through direct-to-trade sales.
- Wine club members who customize their shipments add an average of 1.7 additional bottles per order, resulting in a 20%-25% increase in average order value compared to standard releases.
- Experiences and events are generating significant non-wine revenue for wine businesses, demonstrating how wineries can leverage their physical spaces and brand assets to attract new customers beyond traditional wine sales.
The report marks an important industry milestone as the first to combine comprehensive transaction data with survey results. This innovative approach provides wineries with deeper insights they can use to make informed business decisions for the future.
About Vinoshipper
Vinoshipper is the premier platform for alcohol producers seeking to expand their direct sales. Since 2006, its compliance engine has supported wineries, cideries, meaderies, distilleries, and brewers by offering a fully compliant online store, point-of-sale, club management, UPS integration, and comprehensive compliance management services. Visit vinoshipper.com to learn more.
