Vancouver, British Columbia – January 16, 2025 – Commerce7, the leading provider of direct-to-consumer solutions for wineries, today announced that its parent company Fullsteam has signed an agreement to acquire WineDirect’s SaaS division. This acquisition strengthens Commerce7’s robust platform by integrating the expertise and resources of both companies, creating an even more innovative solution designed to support the unique needs of wineries.
“The merging of Commerce7 and WineDirect is a big step for the wine industry,” said Andrew Kamphuis, President of Commerce7. “With their expertise in support, we will launch 24/7 support later this year. The additions from their programming team will allow us to develop even faster on Commerce7. Third party partners will have a larger base of customers to build apps and extensions for. Overall we will continue our mission of helping wineries create exceptional customer experiences”.
As a part of the acquisition, 35 experienced WineDirect employees will join the Commerce7 team, significantly expanding the company’s customer support and operational capabilities. The combined team will play a pivotal role in Commerce7’s plans to offer 24/7 customer support later this year, ensuring wineries have the expertise they need at all times.
The acquisition will also facilitate a smooth transition for WineDirect’s SaaS clients to Commerce7’s platform, with a comprehensive plan in place to support the migration process. Over the next six months, these clients will begin migrating to Commerce7’s payments gateway, gaining access to advanced features such as Apple Pay, Google Pay, and credit card tokenization for tasting room transactions. Platform migrations are expected to take place over a two year period, with dedicated teams offering personalized support, comprehensive training, and clear timelines throughout the process.
“We’re excited to join forces with Commerce7 to deliver even greater value to the wine industry,” said Joe Waechter, CEO of WineDirect. “This collaboration will provide wineries with new tools to streamline their DTC operations, enhance customer experiences, and drive business growth. It also enables us to focus entirely on WineDirect Fulfillment Services helping wineries maximize efficiencies in their DTC fulfillment operations, manage costs, and expand capacity for customization and scalability.”
With the addition of WineDirect’s team, Commerce7 is well-positioned to set new industry standards and drive meaningful growth for wineries worldwide. The company will continue investing in artificial intelligence and machine learning to advance its platform, enhance support services, and enable wineries to deliver smarter, more personalized customer experiences.
For more information about the acquisition, please visit Commerce7’s acquisition page.
About Commerce7
Commerce7 is a modern direct-to-consumer sales platform for wineries, focused on providing customer-centric commerce solutions. Pulling together POS, Clubs and Subscriptions, eCommerce, CRM, and Reservations into one advanced platform, Commerce7 helps wineries create better shopping experiences – regardless of the channel.
