Award-winning Provence rosé brand, Maison Mirabeau has appointed SipWell brands as its global travel retail distribution partner.
January 13, 2025 — The family-owned B-Corp business founded in 2009 by husband and wife, Stephen and Jeany Cronk, now produces a range of over a dozen rosé wines, dry rosé gins and several wine-based drinks. Already available in over 40 countries, they extend from the best-selling Pure Rosé in its Mirabeau en Provence collection to the limited-edition La Réserve Rosé, the first single estate cuvée from Domaine Mirabeau.
Domaine Mirabeau is located near the historic village of La Garde-Freinet in the Golfe de Saint-Tropez on a 20-hectare estate with 14 hectares of AOP Côtes de Provence vines – principally grenache, cinsault and rolle.
The partnership agreement with premium drinks specialist SipWell Brands takes effect immediately. Founded in 2019, the business already represents a wide range of premium drinks from HINE Cognac, Lind & Lime Gin and The Lost Explorer mezcal and tequilas to Nc’nean, Stauning, FABLE, Isle of Barra, Two Stacks and Kilchoman whiskies.
Maison Mirabeau was the first winery in Europe to gain Regenerative Organic Agriculture certification and is seen as a category leader in sustainability promoting regenerative viticulture to restore biodiversity, improve soil health and sequester carbon.
Co-founders of Maison Mirabeau, Stephen and Jeany Cronk said:
“As we continue to follow our passion to produce the best rosés in the world, we are determined at the same time to embrace both ambitious farming practices and innovative wine making techniques. We continue to transition towards regenerative farming and increased biodiversity and we hope that our work inspires others to make the change to more sustainable viticulture. We know the team at SipWell understands our ethos and values well and recognises how important they are to us. We are excited to work with them as they take our products through the travel retail channel worldwide.”
Andrew Torrance, co-owner of Sipwell Brands said:
“This is a business with a serious capability to lead the way in wine production. Their products are sophisticated, their roses of the highest quality and their commitment to improving sustainability in viticulture is total. They have always read the market trends and tastes extremely well and just keep producing wonderful wine for a relaxed and discerning consumer We are confident they will make a real impact in the travel retail sector.”
SipWell Brands Limited
The company, founded in 2019 by whisky sector veterans AndrewTorrance and Calum Lawrie is a Scotland based sales, marketing and distribution drinks agency designed to help build global premium alcohol brands. Torrance previously worked with both Beam Suntory and William Grant & Sons and as Managing Director of The Whisky Shop and whisky brand Copper Dog. Lawrie held numerous roles at drinks giant Diageo and was Marketing Director at Copper Dog alongside Torrance. SipWell Brands now represents major premium and luxury drinks brands across Global Travel Retail.
Maison Mirabeau
Maison Mirabeau’s story is one of following a dream and a passion for Provence’s elegant rosé wines. In 2010, Jeany and Stephen Cronk moved their family from South London to Provence to create world-class rosé wines. Their bold move led to the creation of one of the world’s most beloved and innovative rosé brands. Today, Maison Mirabeau’s diverse portfolio is available in over 50 markets, has won numerous awards, and is acclaimed for its environmental stewardship and digital communications. Their rosé wines, grape-based gin, and spritz symbolise the joy of celebrating life’s beautiful moments with friends and family.
