January 9, 2025 / Willamette Valley, OR – The Center for Wine Education (TCWE) at Linfield University has launched its renewed branding and refreshed identity, guided by the theme: Choose Wine. The new direction highlights TCWE’s unique role as part of Linfield’s School of Business, offering wine business-focused programs that prepare students for leadership in the dynamic wine industry.
The campaign, Beyond the Bottle, invites students and professionals to view wine as a gateway to diverse career opportunities. Whether an individual is selecting a major or transitioning to a new career, TCWE inspires learners to explore meaningful opportunities and leadership roles across business, marketing, hospitality, and beyond.
“As part of Linfield’s School of Business, we prepare students to thrive in the various fields the wine industry offers. From wine finance, marketing and sales to compliance and law, our aim is to prepare students for executive leadership. Choose Wine is an invitation to explore and grow with us.” said Maria Ponzi Director of the Center for Wine Education.
The Center’s refreshed look features a signature Pinot Noir color, a blend of Linfield’s red and purple school colors, created in collaboration with Studio Mega, an award-winning design agency based in Portland. The sophisticated renewed branding underscores TCWE’s dedication to excellence, and future growth.
Campaign Highlights:
- Choose Wine: Encourages curious minds to consider wine as a gateway to meaningful careers and leadership roles.
- Business-Focused Programs: Housed within Linfield’s School of Business, TCWE offers courses uniquely tailored to the current wine industry.
- Visual Identity: A modern, sophisticated look centered around the Pinot Noir color palette.
The Center for Wine Education offers an undergraduate degree in Wine Studies, Master of Science in Wine Business Leadership, a Graduate Certificate in Wine Business Leadership, and Wine and Spirit Education Trust courses. With Choose Wine, Linfield invites learners at all stages to discover a future in the world of wine.
Program information: www.linfield.edu/wine
