January 18, 2025 — Josh Cellars, America’s #1 premium wine brand, introduces its first ever non-alcoholic selection, Josh Cellars Non-Alcoholic Sparkling. This addition to the portfolio marks the brand’s expansion into the growing low ABV/non-alcoholic category, the value for which grew by 31% from July 2022 to 20231, as consumers increasingly seek alcoholic alternatives, for Dry January and beyond.
Made in Italy in the heart of the Prosecco region by a fifth-generation Italian winemaking team, this new offering brings the delightful flavor of Josh Cellars Prosecco, without the alcohol content. With a touch of sweetness and bright flavors of pear, citrus and green apple, Josh Cellars Non-Alcoholic Sparkling is vibrant and refreshing, best enjoyed chilled on its own or in a non-alcoholic spritz or mocktail. It also pairs well with a variety of different dishes, especially classic Italian dishes like cheese & meat antipasto, pasta, pizza and salads.
“Josh Cellars continues to be steadfast in its commitment to providing our consumers with innovative products that fulfill their needs and evolving preferences,” said Deutsch Family Wine and Spirits Chief Brand Officer, Dan Kleinman. “Our new Non-Alcoholic Sparkling allows consumers to cheers to life’s everyday celebrations in a new way. From a night in with friends to a romantic dinner, this new offering brings all the flavor without the buzz.”
Leveraging its double-digit growth year-over-year, which has led to Josh Cellars becoming the largest premium U.S. table wine in the $11+ segment, the brand is supporting the launch with local digital, print and broadcast media outreach and regional influencer activations themed around Dry January and after.
Josh Cellars Non-Alcoholic Sparkling is now available in select markets including Connecticut, Colorado, Massachusetts, Florida, Southern California and Texas. Josh Cellars Non-Alcoholic Sparkling retails for $16.99 and can be found on the shelf next to the original Prosecco. Find your nearest location at https://www.joshcellars.com/products/non-alcoholic-sparkling.
