Sonoma County, CA (January 8, 2024) – Industry expert Dave Moore announces the release of his groundbreaking book, “Launching Your Alcohol Brand in the U.S.: A Guide for Start-Ups Navigating the Three-Tier System,” offering unprecedented access to insider knowledge gained from over two decades of experience across all tiers of the alcohol distribution system.
This comprehensive guide addresses a critical gap in the market, providing startup breweries, wineries, and distilleries with practical strategies for navigating the complex U.S. alcohol industry. Drawing from his extensive experience with major distributors like Southern Glazer’s and RNDC, as well as his leadership role at Schug Winery in Sonoma, Moore delivers actionable insights that can mean the difference between success and failure in the world’s largest alcohol consumer market.
“The U.S. alcohol market offers tremendous opportunities, but its unique three-tier system can be overwhelming for new entrants,” says Moore. “This book provides the roadmap I wish I had when I started in the industry, combining practical advice with insider secrets that typically take years to discover.”
The book covers essential topics including:
- Decoding the three-tier distribution system’s history, structure, and modern challenges
- Building compelling brand identities that resonate with distributors and consumers
- Developing effective distributor relationships and securing crucial shelf space
- Creating impactful marketing campaigns
- Navigating regulatory compliance across state lines
Meridith May, publisher of The Tasting Panel Magazine and The Somm Journal, praises the book as “a must-read for brands entering the fray,” noting that Moore’s “straightforward, approachable prose offers enlightenment on understanding the three-tier system, navigating state-to-state intricacies, and developing brand strategy.”
Moore’s credentials include a Master’s degree from the University of Wyoming, a Bachelor’s from UC Davis, and industry certifications including CSW and WSET Level 2, combining academic expertise with practical industry knowledge.
“Launching Your Alcohol Brand in the U.S.” is available now on Amazon in both eBook and paperback formats. For more information, visit davemoore.kit.com or contact dave@dave-moore.com.
About Dave Moore:
Based in Sonoma County, California, Dave Moore has spent over 20 years in the alcohol industry, working across all three tiers of the U.S. distribution system. His experience spans roles at major distributors, suppliers, and wineries, where he has helped numerous brands successfully enter and grow in the U.S. market.
