Experienced Industry Leader to Oversee Expansive Operations Across Rare Wine and Spirits Brands
January 8, 2025 — First Growth Technologies, Inc. is pleased to announce the promotion of Matthew Coelho to Vice President, where he will oversee the company’s expansive operations. Matt brings over twenty years of experience in the rare wine and spirits industry, with notable roles including Auction Director of Brentwood Auctions, Director of Operations at First Growth and head of business for Benchmark Wine and Spirits.
“Matt’s promotion reflects his exceptional expertise in wine and spirits and technology, as well as his strong business acumen and leadership skills.” commented David Parker, Owner of First Growth Technologies. “Over the past two decades, Matt has played a pivotal role in shaping our company, from helping grow Brentwood Wine Company into one of the nation’s premier auction houses to collaborating with top auction houses worldwide. His contributions to The Wine Market Journal and the launch of Spirits Market Journal have been invaluable. Matt’s deep knowledge of Benchmark Wine Group, his dedication to customer experience, and his unwavering commitment to our company culture make him the natural choice to lead our affiliated businesses.”
As Vice President, Matt will drive First Growth Technologies’ strategic development initiatives and oversee day-to-day operations, ensuring continued growth and innovation across the company’s brands, including Brentwood Auctions, Benchmark Wine and Spirits, The Wine Market Journal, Spirits Market Journal, and CellarPros.
On his appointment, Matt Coelho said: “It has been an incredible journey to grow alongside Dave and his companies, contributing to the industry and supporting wine and spirits enthusiasts. I have relished the opportunity to engage with emerging technologies, enhance customer experiences, and collaborate with some of the most respected names in the business. I am grateful for the trust Dave and his team has placed in me and look forward to leading First Growth Technologies and its affiliated brands into an exciting future.”
Matt began his career at Brentwood Wine Company in 2004 and has since amassed a wealth of knowledge and experience.
About First Growth Technologies
Headquartered in Vancouver, Washington, First Growth Technologies, Inc provides information and services for the rare wine and spirits industry. They are the publisher of The Wine Market Journal and Spirits Market Journal. They also provide leadership and staffing for CellarPros, LLC, the bespoke high service wine facilitator and storage company, Brentwood Auctions, the original continuous online rare wine auctioneer, more recently also dealing in rare spirits and Benchmark Wine and Spirits of Washington, DC. Their staff collectively draw on over a century of industry experience, and are dedicated to providing exceptional selection, provenance, pricing and service. Partners include Benchmark Wine Group, CellarTracker!, UOVO/Domaine, World of Fine Wine and many other companies.
