Windsor, CA (January 7, 2025) – VinterActive, a wine industry leader in DTC marketing, announced the immediate availability of its latest research report:
VinQuest™ 2025 – Adoption of SMS Marketing, Online Chat & Age Gates by U.S. Wineries
Using a methodology resulting in a 3% margin of error with 95% probability, this research produced these top-level wine marketing benchmarks:
- 20% of U.S. wineries use online age gates to deter underage website visitors
- 13% of U.S. wineries offer website visitors the option to engage via text messaging
- 3% of U.S. wineries offer an online chat option
“As competition evolves, wine marketing benchmarks help merchants make better business decisions,” said Bryan St. Amant, Founder & CEO of VinterActive. “Since the impact of email and social media is well documented in the wine industry, it’s time to look ahead by focusing on emerging digital marketing tools.”
Key Research Findings
After conducting detailed surveys of 500 winery websites randomly chosen from the top 9 U.S. wine-producing states, key details emerged about the:
- Variability of digital wine marketing tactics used in different U.S. wine regions
- Type of online age gates currently deployed by U.S. wineries
- Nature of consumer consent collected when visitors opt-in to receive SMS messages
Implications for U.S. Wineries
The complete report – VinQuest™ 2025 – Adoption of SMS Marketing, Online Chat & Age Gates by U.S. Wineries – also analyzes how research results translate into the opportunities and risks facing individual wine brands, wine regions, and the U.S. wine industry in 2025.
To learn more or request a complimentary copy of this research report, visit https://www.vinteractive.com/research
About VinterActive
Established in 2002, VinterActive LLC is a wine industry leader in consumer direct marketing research and practice. VinterActive’s VinQuest™ Research has helped the wine industry profit from the insight needed to maximize DTC sales. VinterActive’s award-winning PreferencePro™ automated wine marketing system has sold millions of dollars of wine for large and small wineries across the U.S.
