“Wine is such a historic part of our gatherings and celebrations, romantic evenings and after-work wind-downs. It’s one of the reasons I wanted to start this venture – the ‘experience’ of wine. The importance of the moment, be it solo or shared with others, can now be cherished with a non-alcoholic wine. Our 0% tastes like the wine you may be accustomed to but without the alcohol or calories you would expect. I’m so happy our delicious new 0% Sparkling White can sit perfectly next to our 0% Sparkling Rosé, shimmering away and ready for your next special moment. Time to celebrate!” – Kylie Minogue
December 20, 2024 – Pop icon Kylie Minogue takes center stage once again with the launch of Kylie Minogue 0% Sparkling White Wine Alternative. Crafted with the same luxury and flair that has made her wine collection a global success – selling 17 million bottles since launching in 2020 – the addition of Kylie 0% Sparkling White Wine Alternative marks a new phase for the portfolio, as the demand for alcohol alternatives continues to rise. With its elegant, flavorful, and fresh taste profile, this non-alcoholic Sparkling White will undoubtedly delight consumers nationwide.
Like its portfolio partner Kylie 0% Sparkling Rosé – which currently accounts for 90% of all the low and no-wine UK growth in the last 2 years – Kylie 0% Sparkling White is not produced with alcohol that is later removed; instead, the innovative production process generates no alcohol yet delivers all the subtle flavors and characteristics of a traditionally fermented wine, with delicate notes of jasmine and a refined finish.
“Currently, the NOLO (non and low alcoholic beverages) category is booming in the US, accounting for over $414 million in sales; it’s up +28% in sales and 19% in volume, highlighting the demand not just for NOLO options, but premium options, reflective of traditional wines,” states Stephen Brauer, CEO of Evaton, (Sogrape US) – the brand’s US importer. “What sets Kylie’s portfolio of non-alcoholic wine alternatives apart is how artfully crafted they are. Our team has worked tirelessly to produce a product that is well-balanced and refreshing from first sip to last drop, and 0% White is no exception.”
Kylie Minogue Wines is at the forefront of the growing mindful movement, offering a wine for every occasion. Kylie Minogue 0% Alcohol Sparkling White provides a refined and celebratory drink experience without alcohol, making it perfect for those seeking a refreshing alternative.
Available in select retailers and online partners. Retailing at USD 15.99, Kylie 0% Sparkling White will be sold in 750ML bottles and will begin rolling out nationwide in early January 2025. For more information, please visit https://evaton.com/brand/kylie/ and follow along on social: @KylieMinogueWines
KYLIE MINOGUE WINES 0% SPARKLING WHITE
Kylie 0% Alcohol Sparkling White is produced with hand-picked premium European grapes fermented with green tea from the Liu-Da Mountains of Yunnan. The innovative fermentation method reduces sugars by up to 30%, generates no alcohol yet delivers all the subtle flavors and characteristics of a traditional wine. The elegant non-alcoholic Sparkling White has delicate notes of jasmine and a refined finish, offering a sophisticated and refreshing experience for any occasion. Vegan & vegetarian friendly. 26 calories per 4 oz serving.
About Kylie Minogue Wines:
Founded in May 2020, Kylie Minogue Wines has sold 17 million bottles globally (that’s over 100 million glasses of Kylie Minogue Wine poured) and are available to purchase in 31 countries in well-known stores such as TWM, Specs, HEB, Wine.com, and Bevmo!. Kylie Minogue Wines’ Prosecco Rosé is the largest Prosecco Rosé SKU in the UK, worth £13.7 million in sales, rowing at 44% over the last 2 years. It is over twice the size of the next largest branded SKU [Nielsen EPOS sales in UK Grocery Multiples 52wks ending 2nd November 2024] On June 6th, 2022, Kylie Minogue Wines officially launched in the USA on wine.com with a very special performance at The Café Carlyle.
In just over 4 years, the brand has achieved remarkable success with a portfolio of 9 wines including the best-selling Rosé collections globally. Kylie Minogue’s Signature Rosé is the number-one-selling premium branded Rosé in the UK.
With over one million bottles sold, Kylie Minogue’s 0% Sparkling Rosé is the UK’s number-one-selling branded premium 0% Sparkling. Zero Alcohol Sparkling is the fastest growing wine category with a year-on-year growth of 17%. With the Kylie Rosé 0% contributing to half of the entire category growth on its own, Kylie Minogue Wines became the market leader of the Rosé 0% Sparkling Wine market in just 6 quarters.
With multiple awards including three golds in the prestigious Drinks Business Wine Awards, and distribution now in 31 countries, the brand is going from strength to strength in partnership with Benchmark Drinks. Most recently, Kylie Minogue Wines has been selected as a finalist in the Grocer Gold Awards nominated as Drinks Brand of the Year 2024. To join the Kylie Minogue Wines community, follow Kylie Minogue Wines on Instagram, Facebook and Twitter.
About Kylie Minogue:
Kylie’s glittering career has seen her amass sales of over 80 million records worldwide, 5 billion streams and 9 UK No 1 albums. Her multiple awards include 4 BRIT Awards, 2 MTV Awards and 2 Grammys. She is the only female artist to score a No 1 album in five consecutive decades in the UK. In September 2023, she released her No.1 album, ‘Tension’, which features the international smash hit single, ‘Padam Padam’, which earned Kylie her second Grammy Award for Best Pop Dance Recording.
2024 has been another landmark year for Kylie with the completion of her wildly successful residency in Vegas, receiving the ‘Global Icon’ Award at the Brits, and headlining a series of prestigious festivals across the summer; including BST Hyde Park. In October, Kylie announced both the sequel to her Number 1 album Tension, ‘Tension II’ and a World Tour in 2025, her biggest since 2011.
To coincide with her birthday on May 28th 2020, Kylie launched Kylie Minogue Wines exclusively with London-based distributor Benchmark Drinks.
About Evaton:
Founded in 2000, Evaton USA is a national importer of fine wines and spirits, with an award-winning wine and spirits portfolio specializing in the Iberian Peninsula. Evaton is the US distribution arm of Sogrape, Portugal, a leading wine company, known for such iconic brands as Mateus, Sandeman Ports & Sherries and Casa Ferreirinha. The company is proud to represent the Sogrape portfolio from Portugal, Argentina, Chile & New Zealand, as well as partnerships with premium wine and spirits brands and families from Italy, France & Spain. Headquartered in Stamford, CT, the company distributes its fine wine and spirits portfolio in all fifty states. For more information please visit: https://evaton.com/
About Sogrape:
Founded in 1942 by Fernando Van Zeller Guedes, Sogrape was born to demonstrate the quality of Portuguese wines to the world. From a single winery in the Douro Valley focused on the production of Mateus Rose, this family company has become global, with presence in more than 120 markets, owning over 1,600 hectares of vineyards in Portugal, Spain, Chile, Argentina, and New Zealand.
Moved by the purpose of bringing Friendship and Happiness to everyone it touches through its wonderful wines, the family spirit and the peak performing team culture lived at Sogrape are key in the successful path that it has been building for over 80 years.
Under the leadership of Fernando da Cunha Guedes, current President and 3rd generation of the founding family, the leading company in Portugal aims to spread Sograpiness through the world and be affirmed as a catalyst for positive societal change, respecting the limits of the planet in the construction of a more sustainable and inclusive future.
