December 10, 2024 / Washington, D.C. – SWIG Partners, a leading consulting firm specializing in securing import and distribution partners for alcoholic beverage brands, is excited to announce a strategic partnership with Business of Drinks, a top drinks podcast and marketing insights consultancy for the drinks industry. This new partnership will leverage the unique media channels and engaged audience of Business of Drinks, while furthering SWIG Partners’ mission of helping beverage brands match with right fit importers and distributors. Together they can help more brands grow and thrive in today’s complex world of distribution.
The Business of Drinks podcast, co-hosted by Erica Duecy and Scott Rosenbaum, is dedicated to helping drinks businesses unlock growth. It has become a trusted platform for discussions around the trends, challenges, and successes of building beverage brands. This partnership brings together SWIG Partners’ expertise in facilitating import and distribution placements across the United States with Business of Drinks’ unique ability to reach and engage key decision-makers within the industry.
“We talk to brands and suppliers every day, and one of the biggest pain points is finding new — or better — distribution partners,” says Erica Duecy, Founder of Business of Drinks. “Working with SWIG gives us an expert team to confidently recommend to our listeners and clients.”
SWIG Partners was founded in 2021 by industry veterans Erik Segelbaum and Amy Troutmiller. Since founding, the team has grown to include Managing Partner, Advanced Sommelier Alexandra Cherniavsky, who has led the business to an impressive 79% placement rate for clients. SWIG’s network covers all 50 US states.
“The partnership with Business of Drinks aligns perfectly with our goal of expanding the reach and visibility of our services,” says Cherniavsky. “So many beverage companies have small teams who are trying to do everything. It’s a wonderful feeling to take this critical growth task off their plate and bring the right opportunities directly to them.”
Both companies advocate for and support beverage brands of all sizes, and are thrilled to combine efforts to help brands scale faster.
Learn more about SWIG Partners on the Business of Drinks episode featuring Erik Segelbaum or by reaching out to Alexandra Cherniavsky. SWIG Partners is actively accepting clients for 2025.
About SWIG Partners
SWIG, a concept appropriate acronym, stands for Strategic Wholesale & Import Growth. SWIG serves the needed purpose of matchmaking wineries (and other alcoholic beverage producers) to import and distribution partners in the United States. Additional services include advising clients on strategy development and navigating the complexities of state and federal compliance and import laws and regulations. Founded by Amy Troutmiller and Erik Segelbaum, two industry veterans, SWIG’s collective experience is ready to make the next match. Please visit www.swigpartners.com or contact Alexandra Cherniavsky, alex@swigpartners.com.
About Business of Drinks
Business of Drinks is a consultancy and podcast dedicated to helping brands unlock growth. Founded by content and marketing leader Erica Duecy, it offers a range of advisory services and data + insights services., Business of Drinks works with companies, government bureaus, and associations to enable brands to adapt quickly and effectively in a changing marketplace. The Business of Drinks podcast shares research insights, case studies, and fresh strategies for growing sales and audiences at any business stage.
