The Symposium will Feature More Opportunities to Learn and Network Than Ever Before
December 5, 2024 – The 18th annual Direct to Consumer Wine Symposium (DTCWS), presented by and as a fundraiser for Free the Grapes!, will feature an expanded program with twice the amount of workshop sessions, offering a more personalized and customizable experience for attendees. All program details can be found at dtcwinesymposium.com/program.
Taking place on January 21-23 in Monterey, CA, the conference offers plenty of ways to network with like-minded professionals as well as opportunities to expand business knowledge with innovative ideas and actionable strategies. This year’s lineup was created based on feedback from previous attendees, and content ranges from marketing and branding to human resources and diversity topics. The programming committee is a passionate group of wine industry professionals with intimate knowledge of the current trends and challenges in the direct-to-consumer space.
“Every year, our workshop committee takes great care to address the most pressing issues facing DTC wine professionals and attract talented experts with unique business perspectives,” says Brian Baker, DTCWS Event Chair. “This makes the Direct to Consumer Wine Symposium a critical part of the annual educational process. Without question, DTCWS25 will offer cutting-edge insights and actionable strategies that will empower you to innovate and expand your business in these challenging times.”
A sampling of workshop sessions include:
- Leveraging Accurate Data To Win Over Today’s Discerning Wine Consumers
- The Elements Of Winning Email Marketing
- Redefining The Wine Experience For The Emerging Luxury Non-Alcoholic Market
- How Wineries Can Captivate And Convert The Millennial Crowd Through Events
- How Investing In Training Boosts Performance, Retention, And Morale
- Charting The Journey For Wineries To Tap Into Influencer Marketing
- Insights From Wineries On Navigating The Shift To Wine Subscriptions
- Turning Your Winery’s Brand Into A Money-Making Machine
- Moves You Can Make To Improve Budget Allocation Across The Board
- Cultivating a Company Culture Where Your Team Thrives
Attendees can expect to engage in interactive and practical sessions led by subject matter experts from both within and outside the wine industry. In addition to workshops, the conference will include keynote speeches, town hall-type discussions, as well as a trade show featuring the industry’s top suppliers.
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About the Direct to Consumer Wine Symposium & Free the Grapes!
The Direct to Consumer Wine Symposium is presented by, and as a fundraiser for, Free the Grapes! The annual conference celebrates its 18th year as the nation’s premier industry event dedicated to winery DTC sales and marketing. DTCWS funds the Free the Grapes! (FTG) campaign which seeks to expand consumer choice in wine with legal, regulated DTC shipments. FTG works closely with industry lobbyists and regional associations to streamline onerous shipping regulations and to increase the number of legal states, which has grown from 17 to 47 and represents 98% of the US population. Free the Grapes! executes state-specific advocacy campaigns encouraging consumers to write to their legislators and works with media and advocacy groups to keep the issue alive in support of favorable legislation.
https://dtcwinesymposium.com/
https://freethegrapes.org
