Limited Edition Commemorating the 30th Anniversary of the 1995 Great Hanshin Earthquake.
Simultaneous Global Launch. All Proceeds Donated to Disaster Education.
President Takenosuke Yasufuku (right) holding ‘FUKUJU Memories of Tomorrow’
December 2, 2024 (Kobe, Japan) — In commemoration of the 30th anniversary of the Great Hanshin Earthquake on January 17, 2025, KOBE SHU-SHIN-KAN BREWERIES, LTD. (Headquarters: Kobe, Japan; CEO: Takenosuke Yasufuku), the brewer of the sake brand Fukuju, will globally launch a limited edition of only five bottles of “FUKUJU Memories of Tomorrow”. Each bottle will be priced at 1,000,000 JPY and engraved with a serial number. This sake symbolizes a resilient journey of recovery and embodies a hopeful prayer for the future.
The Great Hanshin Earthquake, which struck on January 17, 1995, with a magnitude of 7.3, caused devastating damage across Hyogo Prefecture. The disaster claimed approximately 6,400 lives, left over 40,000 people injured, and led to the widespread destruction of buildings and infrastructure. Kobe Shushinkan Brewery was also severely impacted, with its facilities and equipment destroyed. Amid an uncertain future, the brewery’s ability to rebuild was made possible through unwavering determination and community support. The release of “FUKUJU Memories of Tomorrow,” a sake that survived the disaster, marks this milestone with a reflection on both resilience and hope for a brighter future.
Brewed in December 1994, just one month before disaster struck, “FUKUJU Memories of Tomorrow” is a special sake that embodies the spirit of a brewery that overcame adversity. Crafted from Japan’s finest sake rice, Yamada Nishiki, grown in Hyogo Prefecture, it has been aged at low temperatures for an extended period, developing a delicate yet rich flavor with a mature aroma. This one-of-a-kind sake pays tribute to the resilience of the Kobe community and showcases the refined craftsmanship honed through its journey of recovery. Each of the five limited-edition bottles will be engraved with a serial number, offering a unique keepsake that honors the memory of the earthquake and conveys a prayer for recovery.
Through “FUKUJU Memories of Tomorrow,” Kobe Shushinkan Brewery aims to pass on the memories of the earthquake and express gratitude for recovery efforts to future generations. All proceeds from the sale will be donated to disaster prevention education and earthquake awareness initiatives.
Information and purchase applications will be available on a dedicated page starting December 10, 2024, coinciding with a simultaneous global release.
URL: https://www.shushinkan.co.jp/news/fukuju_memories_eng.html
Application Start: December 10, 2024
Application Deadline: January 16, 2025, by 5:00 PM (JST)
Customer Inquiries: fukuju@shushinkan.co.jp (Available in English and Chinese)
“Due to the delicate nature and high value of the product, we recommend that customers visit our brewery in Kobe, Japan, to minimize the risk of damage during shipping,” says Takenosuke Yasufuku, 13th- generation President of KOBE SHU-SHIN-KAN BREWERIES, LTD. Special arrangements can be made for customers unable to visit in person.
Product Name: FUKUJU Memories of Tomorrow (Japanese name: 福寿復興の一滴)
Type: Daiginjo
Volume: 720ml
Alcohol Content: 17%
Product Features: Crafted with Yamada Nishiki, Japan’s finest sake rice, polished to a high degree, and brewed with meticulous care during the coldest season. Aged for over 30 years, this exceptional Daiginjo boasts a deep, rich flavor with a mature aroma, embodying the complexity and elegance that time imparts.
Release Date: January 17, 2025 (Simultaneous Global Release)
Price: 1,000,000 JPY (tax included)
Quantity Available: 5 bottles
*Product Details
About Fukuju Brewery
Founded in 1751 in the Mikage area of Kobe, Japan, Fukuju Brewery has a centuries-long tradition of handcrafting sake, and is dedicated to “brewing delicious sake without environmental impact.” Fukuju ake has garnered recognition in both national and international competitions, including the Kura Master, International Wine Challenge (IWC), and Annual Japan Sake Awards. Additionally, Fukuju Junmai Ginjo has been featured at Nobel Prize official events, highlighting its distinguished reputation in the sake industry. Fukuju Brewery has also been honored with environment-related awards such as Japan’s EcoPro Award and the U.K.’s Drinks Business “Green Awards,” reflecting its commitment to environmental responsibility.
