Paso Robles Winery Promotes from Within
PASO ROBLES, CA, November 26, 2024—The Craig Stoller Collection is pleased to announce Blake Pederson as National Sales Manager. Pederson will drive wholesale initiatives for The Craig Stoller Collection’s portfolio of brands, including Sextant, Paris Valley Road, Windermere, and various distribution labels. In addition, he will be responsible for managing regional sales representatives and brand ambassadors and expanding the company’s presence in the food service sector and retail marketplaces across the country.
Representing more than 500 acres of planted vineyards spanning from Edna Valley to Monterey, California, The Craig Stoller Collection has been family-owned and operated since its founding in 2004. Proprietors Nancy and Craig Stoller are proud to promote Pederson, who has worked for the company since 2018, as the organization’s National Sales Manager. In addition to steering the distribution of The Stoller Collection’s growing portfolio of wines, Pederson will manage the company’s relationship with Southern Glazer’s Wine & Spirits, the largest distributor in the United States with more than 130 representatives in the field.
“Blake’s journey with us has been exemplary, displaying unwavering dedication and outstanding performance since day one. We take immense pride in his professional growth within our organization,” said Craig Stoller, Founder and Proprietor. “Blake has consistently demonstrated his passion for our wines and commitment to driving success.”
With a decade of professional experience in the wine industry, Pederson is an expert at developing new business and tailoring beneficial solutions for trade accounts of all sizes. His passion for wine began after working his first harvest at Mantra Wines in Healdsburg, CA, and continued through internships at Balzac Communications and Chateau Montelena Winery of Napa Valley, CA. Pederson grew his sales acumen in the tasting rooms at Edna Valley Vineyard and Sextant Wines of Edna Valley, CA, before transitioning into a full-time role as Sales Representative for The Craig Stoller Collection. After forming strong partnerships within California, Pederson became Sales Manager overseeing a growing number of territories nationwide.
“I am honored to represent the Stoller family in a larger capacity,” said Pederson. “We feel we are doing something extraordinary across our various properties in terms of winemaking and hospitality. We are eager to get our wines on more dinner tables throughout the country, and with the winds of Southern Glazer’s in our sails, we feel like anything is possible.”
Pederson graduated from California Polytechnic State University, San Luis Obispo, with a bachelor’s degree in wine and viticulture and a minor in agribusiness.
About The Craig Stoller Collection
The Craig Stoller Collection is comprised of three unique wine brands, Sextant, Windemere, and Paris Valley Road, primarily estate grown and carefully sourced from some of the Central Coast’s best vineyards. Together, the Craig Stoller Collection represents the terroir and breathtaking beauty of the Central Coast. To learn more, please visit thestollercollection.com.
