Paso Robles, CA, [November 19, 2024] – A cornerstone of Paso Robles’ wine country is now on the market, offering wine enthusiasts and investors a rare opportunity to own one of the region’s pioneering wineries. The property at 2925 Anderson Road, home to a renowned winery and tasting room in the prestigious Willow Creek District, is now listed for sale at $4.25 million.
As the 29th bonded winery in Paso Robles, this 10.5-acre estate holds a significant place in the local wine industry’s history. It was among the first to set down roots in the Westside Paso Robles area, which has since grown into a hub of elite winemaking brands. Located along Highway 46 West, the property sits near notable neighbors such as Booker Winery, Tooth & Nail, and other acclaimed Paso icons.
Rich Hartenberger, the winemaker behind Midnight Cellars, reflects on why his family chose this location: “My father loved the area so much he wanted to both live and work here. It wasn’t called Willow Creek back then; it was just ‘West Side.’ The rolling hills and positive feedback from the neighbors made it an easy choice.”
The sale includes a fully permitted 5,000 sq. ft. indoor production facility and a similarly sized covered outdoor area, along with a 2-acre Malbec vineyard. The estate is designed to produce up to 15,000 cases of wine annually, offering established infrastructure and additional plantable land for future growth. “The Malbec planting, while still in Willow Creek, is flat and easy to farm,” Hartenberger explains. “The hilltop also offers amazing views to the south and could make an incredible house site.”
Beyond winemaking, the property offers a large outdoor venue space suitable for hosting events and tastings, making it a popular destination for wine lovers and event organizers. This outdoor setting adds to the estate’s charm and its appeal for hospitality-driven ventures.
Reflecting on his decades in the region, Hartenberger says, “My parents, my wife, and I were the 29th winery in the appellation back in 1995. We established our forever home for the winery in 1997 and have been part of the explosive growth and popularity of the area. I look forward to focusing on smaller, passion projects while passing the torch to the next steward of this historic estate.”
The estate’s location within the Willow Creek District is ideal for high-quality grape production, thanks to the region’s distinct terroir and strong marine influence. The district’s calcareous soils allow for the cultivation of bold, expressive wines, further enhancing the winery’s allure.
The sale is being handled by Jenny Heinzen, Vineyard Real Estate Broker and owner of Vineyard Professional Real Estate. For inquiries about the property, contact Jenny Heinzen at jenny@vineyardprorealestate.com.
About Jenny Heinzen:
California’s top vineyard broker (with 8,767 acres sold across 48 vineyard transactions), Jenny Heinzen is the go-to Realtor for acclaimed wine industry clients, investment funds and high-net-worth individuals. An in-depth understanding of the Paso Robles American Viticultural Area, plus extensive experience in the Napa Valley and beyond sets Jenny apart—along with long-standing relationships and insider expertise. In fact, she and her family own vineyards in Paso Robles’ Willow Creek District and Templeton Gap District.
A Central Coast native, Jenny grew up in a real estate investment family and earned a Master’s in Agriculture from Cal Poly, San Luis Obispo before becoming a licensed broker. She has served as President of the Napa Valley Women’s Council of Realtors and was named a “30 under 30” by the National Association of REALTORS®.
