November 13, 2024, Napa, CA — As the anticipation and excitement builds ahead of Beaujolais Nouveau Day, November 21st, Georges Duboeuf is thrilled to unveil its 2024 Beaujolais Nouveau, a timely and timeless wine.
A champion of Beaujolais, the Georges Duboeuf team handpicks high-quality Gamay from 20+ year-old vines across the region and uses the classic carbonic maceration technique. The result is a vibrant, approachable and delicious wine. The 2024 vintage is no exception — it has remarkable quality and displays a brilliant bright ruby color.
With the 2024 vintage, Georges Duboeuf is excited to continue the successful campaign that rolled out last year: Georges Duboeuf Beaujolais Nouveau It Never Gets Old. The campaign honors the festive nature of the wine and highlights how the anticipated annual release remains a joyful celebration around the world. Always launched on the third Thursday of November following the harvest, and meant to be enjoyed in its youth, Georges Dubœuf Beaujolais Nouveau never gets old.
“We are delighted to expand on our ‘It Never Gets Old’ campaign to reach more consumers than ever before through partnerships with content creators, giveaways and expanded sales initiatives across the US,” says Steve Kreps Jr. luxury brand manager at Quintessential, Georges Duboeuf’s US importer. “Beaujolais Nouveau is about celebrating the harvest with good food, good music and good company. Our goal is to share the true spirit of this wine, making it accessible to as many people as possible.”
To learn more about Georges Duboeuf Beaujolais Nouveau It Never Gets Old and the range of activations for the 2024 launch, connect with Georges Duboeuf Wines USA.
About Quintessential
Based in Napa, California, Quintessential is a leading fine wine importer, marketer, and sales company exclusively representing family-owned wineries and distilleries. Guided by father and son, Steve Sr. and Dennis Kreps, Quintessential celebrates expressions of renowned terroir from around the world with a global portfolio comprising 33 families, 45 wineries and 2 distilleries across 12 countries.
