1921 – 2024 : Over 100 years of the famous yellow, red and gold labels.
Riquewihr, November 2024 – There’s no escaping one Alsace tradition at this time of year, wherever you are in the world, and that’s #HUGELDAY! On November 16, the 16th edition of #HugelDay will take place all around the world.
#HUGELDAY: A WORLDWIDE ANNUAL EVENT SINCE 2009
HugelDay is an event that started in the United States in 2009. Held in wine shops and restaurants, it celebrates the wines of Alsace with Famille Hugel, one of the oldest family-owned wine estate in the world, located in the beautiful typical Alsatian village Riquewihr since 1639. Today, #HugelDay has spread all over the world: the Alsatian tradition and the eminently joyful, convivial spirit of Famille Hugel are celebrated every year.
#HUGELDAY: A JOYFUL VISUAL CAMPAIGN
To liven up the Hugel Day event, Famille Hugel produces visuals to decorate the celebration sites, along with a slogan.
In 2024, the slogan “Hurry up, it’s Hugel Day!” is a tribute to joy and celebrating the great moments in life. The visuals for the #HugelDay 2024 campaign draw inspiration from this friendly, joyful, and positive theme, with two warm colors that are close to the heart of the Hugel Family: red and yellow. As every year, a special cuvée is highlighted, and this year it is the Pinot Noir, with the hashtag #ItsGoodPinot.
Why these two colors?
Because in 1918, Alsace became part of France again, and its wine producers had to face significant economic changes and rethink the packaging of their wines. Before the war, Jean Hugel, the great grandfather of the current 13th generation, had trained in the marketing department of the famous Swiss food brand MAGGI™. At that time, market research into the presentation of its products showed that yellow, red, and gold were the most popular colors among consumers, and these were quickly adopted by the company. The young Jean Hugel quickly (and effectively) embraced this idea and since 1921, the wines of Famille Hugel have been recognizable the world over for their famous yellow, red, and gold labels.
These signature colors of Famille Hugel are also symbols of joy, hope, passion and conviviality.
#HUGELDAY: FIND YOUR PLACE TO CELEBRATE
#HugelDay is a celebration of moments of joy and pleasure in the red and yellow colors, Hugel’s lucky charms. On November 16, 2024, Alsace and its great wines will be in the spotlight in New York, London, Paris, Tokyo, Shanghai and many other cities around the world. Today, Hugel craftsmanship, passed down from generation to generation since 1639, is indeed spread and appreciated in more than 100 countries worldwide.
To find out where to celebrate #HugelDay, visit www.hugelday2024.com and follow Hugel Day on Social Media!
