HEALDSBURG, CA – October 29, 2024 – Silver Oak, the iconic leader in American winemaking, and Paravel, the leader in sustainable luxury travel, have created a first-of-its-kind, limited-edition luggage collection. Their shared values around craftsmanship and sustainability led to three masterfully crafted Paravel suitcases, designed to carry Silver Oak’s renowned Napa Valley and Alexander Valley Cabernet Sauvignons. Bringing fine wine and sustainable travel together creates a partnership that is bound to leave a lasting impression as it brings families and friends together this holiday season.
For over 50 years, Silver Oak has been a cherished part of family traditions, bringing generations together to celebrate life’s best moments and symbolizing the joy of gathering around the table with great food and exceptional wine. With this collaboration, Silver Oak aims to make it easier to carry on that legacy, making every moment memorable. Similarly, Paravel celebrates travel in all its forms, both local and far, believing that travel can be transformative and bring people together with their loved ones. This holiday season, “home for the holidays” takes on a whole new meaning with SilverOak and Paravel, two luxury brands that celebrate experiences and togetherness.
The custom Paravel suitcases in signature Cabernet red were crafted specifically to transport Silver Oak, ensuring a smooth journey to an enjoyable destination. Available in three suitcase styles—the Carry-On Plus, Grand, and Trunk—they provide consumers with the opportunity to travel with two, three or six bottles, respectively. Every detail of the collaboration has been thoughtfully constructed, offering an elevated unboxing experience that reflects a dedication to quality and sustainability. This partnership is a testament to high quality, masterfully crafted goods that can come without sacrificing a worldly consciousness.
“This holiday season, we’re thrilled to offer something truly special with Paravel,” says David R. Duncan, Proprietor and CEO of Silver Oak. “At Silver Oak, every bottle reflects tradition and quality. This collaboration adds a new dimension, allowing our wines to travel with our fans in a way that celebrates both the joy of coming together and the responsibility we have to protect the environment.”
“At Paravel, we create timeless luggage and travel goods that are as renowned for their award-winning, precision engineering and performance as they are for their industry-first innovations in sustainability,” says Andy Krantz, CEO and Co-Founder of Paravel. “We’re thrilled to be collaborating with Silver Oak this holiday season, a winery that shares our deep commitments to environmental responsibility and uncompromising product standards. Together, Paravel and SilverOak have created gifts of exceptional quality to foster experiences and memories that will endure long past the holiday season.”
Both Paravel and Silver Oak are recognized for their sustainability leadership. Known for using carbon-neutral production processes and crafting 100% of their products from recycled materials, Paravel continues to set the standard for eco-conscious design in the travel space. The brand has been Climate Neutral certified since 2021. Climate Neutral, a nonprofit organization that works to decrease global greenhouse gas emissions, helps Paravel commit to and achieve the industry-leading benchmark for brand-wide carbon neutrality.
Silver Oak’s Napa Valley and Alexander Valley wineries were the first production wineries to achieve LEED Platinum certification. The Alexander Valley winery is also certified as a Living Building, the most rigorous green building standard globally. In addition, Silver Oak employs cutting-edge precision viticulture techniques, carefully monitoring vine health and optimizing water usage. Their state-of-the-art Alexander Valley facility also utilizes a Membrane Bioreactor (MBR), treating 100% of cellar water and reducing potable water usage by 37%. Solar panels, night-air cooling, and reclaimed building materials further enhance energy efficiency, underscoring Silver Oak’s leadership in sustainability.
Together, Silver Oak and Paravel push the standard of American luxury, proving that a commitment and relentless pursuit of excellence can create something extraordinary while leaving a lighter footprint.
The limited-edition Silver Oak x Paravel holiday gift set will be available starting October 22, 2024, with only a select number of sets offered. Customers can purchase this exclusive collection at silveroak.com/paravel.
About Silver Oak
Silver Oak Cellars was founded in 1972, renowned for crafting Cabernet Sauvignon. Fueled by passion and driven by a relentless pursuit of perfection, its meticulously crafted Cabernet Sauvignons are exclusively aged in American Oak, creating wines of elegance, complexity, and consistency. Silver Oak’s wineries in Napa Valley and Alexander Valley are the first production wineries to achieve LEED Platinum certification, underscoring Silver Oak’s leadership in sustainable winemaking. Their commitment to quality and excellence has expanded other wine varietals and brands across Twomey, Timeless Napa Valley, and Prince Hill Vineyards, each providing a unique yet consistently exceptional wine experience.
About Paravel
Paravel is the pioneer of sustainable luxury travel essentials. The brand’s collection of meticulously crafted luggage, travel bags, and accessories is renowned worldwide for its timeless aesthetic and exceptional performance. Paravel’s coordinated assortment of modular styles are designed to work harmoniously together, ensuring a seamless travel experience for all journeys, near or far. Since its inception in 2016, Paravel has pushed the boundaries of innovation: the launch of their signature Aviator rolling luggage in 2019—the world’s first carbon-neutral suitcase—was soon followed by the introduction of the Aviator100, the world’s first luggage crafted with a 100% recycled polycarbonate shell. Climate Neutral Certified since 2020, Paravel’s unwavering commitment to sustainability, enduring quality, and exceptional design has earned the brand multiple awards and accolades from leaders across the fashion, sustainability and design industries. Paravel products are available globally at tourparavel.com and at luxury retailers across the globe.
