Unveiling an unparalleled collaboration that merges luxury with exceptional winemaking and launches first of its kind partnership in the wine industry
Napa Valley, CA (October 17, 2024) – Lawrence Wine Estates proudly announces its new partnership with Lexus, a first of its kind in the wine industry that features vineyard immersion experiences in the luxury of a Lexus at leading historical Napa Valley estates Heitz Cellar, Stony Hill, Ink Grade, and Burgess. This collaboration highlights the perfect synergy of luxury, craftsmanship and unparalleled hospitality shared between the two brands.
The partnership marks the first-ever DESTINATIONS by Lexus winery offering, and as part of the program, Lexus is the preferred vehicle of Lawrence Wine Estates. Each individual winery will feature a Lexus luxury model paired with their vineyard tour, and many vehicles in the fleet will be hybrid models in alignment with Lawrence Wine Estates’ commitment to sustainability.
“Our entire philosophy is rooted in providing the highest level of hospitality and luxury, values we share with Lexus,” said Lawrence Wine Estates CEO Carlton McCoy, Jr., MS. “Through this partnership, guests will enjoy truly unique and unforgettable wine country experiences not found anywhere else in Napa Valley.”
This partnership introduces four distinct vineyard immersion experiences, each offering an exciting journey through the iconic landscape and rich history of Napa Valley:
· Heitz Cellar: The Rutherford Legacy at Trailside Vineyard & The Salon: Explore the historic Trailside Vineyard, some of the most coveted terroir in Napa Valley, from the comfort of a Lexus LX 600 & RZ 450e. Following the vineyard visit, guests will enjoy a vertical tasting of our Trailside Vineyard Cabernet Sauvignon at The Salon at Heitz Cellar.
· Stony Hill Vineyard: The Terroir Experience: Explore the jewel-like Spring Mountain estate from the comfort of a Lexus GX550 Luxury+, with a guided tour through historic vineyard blocks. The experience includes exclusive views and an immersive tasting of rare and current portfolio selections at The Residence, paired with cheese and charcuterie.
· Ink Grade: The Road to Ink Grade: This journey begins at our Pavilion in St. Helena and travels to the remote Ink Grade vineyard on Howell Mountain. Guests will be guided by a wine educator along the iconic Ink Grade Road in a Lexus GX550 Overtrail+ & LX 600 Luxury, exploring the rugged vineyard terrain that produces intensely flavored wines.
· Burgess: The Vineyard Immersion Experience: Embark on a journey through Napa Valley in a Lexus RX450h+, exploring the iconic Burgess vineyard, Clos Abeille, known for their innovative farming practices. A Burgess Estate Ambassador will provide a private tour of the St. Andrews and Clos Abeille Vineyards, followed by a vintage retrospective tasting in the estate’s Speakeasy. Guests will be chauffeured back to their hotel or next destination within Napa Valley.
Additionally, Lexus owners will receive preferred pricing and guaranteed reservations for visits plus special benefits and upgraded experiences, including access to a dedicated Lawrence Wine Estates Concierge for itinerary planning, when booking directly with Lawrence Wine Estates wineries. Lexus owners are set to enjoy a luxurious and seamless immersion into Napa Valley’s most iconic estates, tailored to elevate their wine tasting experience at every step.
For more information, please visit https://www.lawrencewineestates.com/ and https://www.lexus.com/destinations
About Lawrence Wine Estates:
Lawrence Wine Estates is the global leading portfolio of historical and multi-generational fine wine estates. The portfolio that Napa Valley needed, their iconic producers include Heitz Cellar, Stony Hill, Burgess, Haynes Vineyard, Ink Grade, and Brendel. The treasured history of each estate prioritizes traditional winemaking philosophies and biodynamic farming techniques to create pure and balanced wines of the highest quality. With six estates in the Napa Valley and one in Bordeaux, a visit to each property provides guests with world-class, luxury experiences. Lawrence Wine Estates is led by Master Sommelier and Chief Executive Officer Carlton McCoy, Jr.
About Lexus:
Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With eight models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, one F performance model and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.
