October 4, 2024 — On September 9, 2024, global drinks branding specialist Denomination marked a new stage in its growth, adding a New York City office to its existing Sydney, London and San Francisco locations, and
making a significant addition to its leadership team:
Hamish Campbell joins as VP Executive Creative Director out of NYC, leading the US business alongside US Managing Director Meghan Read in San Francisco
Final piece of the puzzle
“We have spent the past 22 years building a reputation for successful drinks brands that are distinctive, desirable, drinkable – and sustainable,” says Rowena Curlewis, CEO and Co-founder at Denomination. “We are privileged to work with leading drinks brands across the world, and the addition of this NYC office will allow us to get even closer to US Mid West and East Coast spirits and beer clients. At the same time, our clients around the world will benefit from the incredible drinks expertise and creative talent that Hamish brings to our team.”
Campbell brings unrivalled drinks brand and creative experience to the role, having learnt from industry legends Michael Peters and Mary Lewis in London, before growing Pearlfisher, New York from its beginnings to a team of 55. His work ranges from a decade leading the strategic design on iconic brands such as Wild Turkey, to innovating the inception of Seedlip, which created an entirely new drinks category. He has worked across multiple drinks brands at Campari, Diageo, Bacardi, Brown-Forman and Beam Suntory among others.
“An independent female-led drinks brand specialist, renowned for its creative excellence, and leaders on sustainability – this truly feels like a homecoming for me,” says Campbell. “It’s one team in San Francisco, London and Sydney, and a privilege to be adding NYC, which feels like the missing piece. Tapping into New York’s global culture, energy and talent, will only enhance the incredible portfolio of work both across the US team and globally – this is an opportunity I couldn’t resist. I have to say the global growth is a credit to Denomination, who are too modest about their successes – but now we’re going to add some New York City edge!”
Building a leadership team
“We are incredibly rigorous in our selection process,” adds Curlewis. “If you want to hire the very best talent and build a global leadership team that will work together you have to be. I couldn’t be more excited to have Hamish join our team. It’s a new stage in Denomination’s growth, and I can’t wait to see where we’ll go together.”
About Denomination
Founded in 2002 and awarded Drinks Agency of the Year by Harper’s Wine and Spirits a record seven times, Denomination is an independent drinks branding specialist agency with offices in Sydney, London, San Francisco and New York, and clients across the wine, spirits, cider, beer and non-alcoholic drinks markets.
We are deliberately singular: we are drinks experts. Female founded and owned, we are proudly independent. We value intelligent bravery. We believe in the power of ideas, in the allure of beauty and craft. We are empathetic: we know what captures consumer’s hearts. We have global reach, yet help our clients reduce their environmental footprint. We have an impressive strike rate creating successful brands that are distinctive, desirable and drinkable. We are Denomination.
For more information, visit Denomination or follow us on LinkedIn and Instagram.
