Monaco, October 1, 2024 – Make a Mark, an exclusive innovation project to explore the infinite creative possibilities of the world of packaging, today announces the next phase in its journey to push the boundaries of luxury packaging design.
The initiative which has been developed by three global industry leaders — Estal, Avery Dennison and LEONHARD KURZ – began in 2021 as a design innovation project inviting the world’s top packaging designers to create new packaging concepts at the intersection of luxury, innovation and sustainability. Three years and 58 cutting-edge designs later, Make a Mark is evolving into a creative platform that aims to inspire and connect global designers and studios to collaborate and explore new possibilities in design.
As well as celebrating new design concepts, the platform will serve as a hub for creative exchange, providing resources, tools, and opportunities for designers to showcase their work and connect with like-minded individuals.
This year’s Make a Mark event at LUXE PACK Monaco (30 September to 02 October, Booth E32) will showcase all 58 design concepts from the past three years including designs that have actually made it to the market, such as JVD Estudio in Chile; Mark Studio in South Africa; and Studio Creà Design in France. The showcase will also include design creations that have received recognition through prestigious packaging design awards, including ARD Agency in Switzerland; Backbone Branding in Armenia; Dario Frattaruolo Design in Italy; Olssøn Barbieri in Norway and Omdesign® from Portugal, to name just a few.
Estal CEO, Gerard Albertí, said: “Make a Mark aims to create a vibrant platform of engagement for starting conversations and sharing ideas. Our goal is to foster a global community celebrating packaging design and the brilliant minds shaping its future.”
“Product packaging is often an underappreciated hero in the marketing world, but it’s a vastly important part of the overall development of a product. It’s an opportunity to make a statement, provoke emotion, and engage with consumers on a deeper level,” commented Vladimir Tyulpin, Avery Dennison’s Market Segment Leader, Premium Packaging Solutions.
Stéphane Royère, head of Business Area Packaging and Print at LEONHARD KURZ, added: “The last three years have exceeded all of our expectations and we’re incredibly proud of the community we have built. We encourage more designers and studios to reach out and join us as we look ahead to the exciting and dynamic future of packaging design.”
For more information about Make a Mark visit:
W: https://makeamark.world/
IG: @makeamarkproject
LI: @ Make a Mark
About ESTAL
Estal was founded in 1994 as a packaging specialist offering a wide range of premium glass packaging solutions for wine, spirits and other beverages, gourmet products, perfume and cosmetics, and home fragrances. With a philosophy based on industrial excellence, the company has become a market leader through its work in customized packaging by developing unique models with the most advanced technological innovations and design, as well as constantly seeking the most sustainable proposals. As a representative company of internationalization, with sales offices in the USA, UK, France, Portugal, Italy and China, Estal sells to all countries, along with the current collaboration of 11 distributors and agents in Spain and 17 in the USA, South America, Italy, France, Portugal, the Czech Republic, Germany, Belgium, Greece, Moldova, Poland, Australia and the United Arab Emirates. www.estal.com
About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labeling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions. The company designs and manufactures a wide range of labeling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers’ product performance. The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at www.averydennison.com
About KURZ
The KURZ Group is a global leader in thin film technology. KURZ develops and manufactures decorative and functional layers applied to a carrier foil for a wide range of industries, from the packaging and printing industry through to the automotive, electronics, card and textile sectors. KURZ offers a comprehensive portfolio of products for surface finishing, decoration, labeling, and counterfeit protection, rounded off by an extensive range of stamping machines and stamping tools. The company is also continuously investing in new technologies and developing innovative solutions for integrating functionality into surfaces. The KURZ Group has more than 5,500 employees at over 30 sites worldwide and produces under standardized quality and environmental standards in Europe, Asia, and the USA. A global network of subsidiaries, representatives and sales offices ensures short paths and individual, on-site consulting. www.kurz-world.com
