MODESTO, CA, September 24, 2024 – Spirit of Gallo continues to grow its luxury spirits portfolio through a strategic partnership with Mezcal Derrumbes, becoming the brand’s exclusive importer in the United States. The announcement comes as the mezcal category has seen significant growth, reaching 803K cases in the U.S. last year*, and ISWR data projecting the category to grow 10% by 2027.
Grown in the most biodiverse appellation in the world, Derrumbes represents a mezcal journey through the heart of Mexico. Each of the seven expressions in the portfolio highlight the unique terroir, flavors and styles of a different Mexican state where it was crafted.
“The growth of the mezcal category is driven by consumer exploration and, with seven different expressions, Derrumbes offers a uniquely diverse portfolio,” said Britt West, Chief Commercial Officer Gallo Wine and Spirits. “This range, paired with their commitment to premium ingredients, authenticity and tradition, makes them the perfect addition to our portfolio.”
Mezcal’s rise in popularity has also been fueled by growing consumer interest in artisanal spirits and Mexican culture combined with an increased presence on cocktail menus.
“As a family-owned brand, we have found the perfect partner in Gallo to help us, and all the mezcaleros families we know, continue to grow,” said Esteban Morales, Co-Founder of Derrumbes. “We look forward to expanding our distribution in the U.S. and putting many incredible mezcal regions on consumers’ radars.”
The full Derrumbes portfolio includes three core expressions: Oaxaca, San Luis Potosí and Durango, and four small batch expressions: Michoacán, Zacatecas, Tamaulipas and Guerrero, ranging from an SRP of $39.99 to $99.99. For more information on Derrumbes, visit: http://mezcalderrumbes.mx/.
