(New York, NY) September 16, 2024 – The Austrian Wine Marketing Board is happy to announce the fourth retail-focused program featuring top wine-retail establishments across the country from September 15 – November 15, 2024.
The theme, “Austrian Wine for Every Occasion”, promotes the diversity of the Austrian which is home to 40 quality grape varieties and a sundry of wine styles spanning production in over 15 winegrowing regions. Further, it promotes the idea to live every moment to its fullest – no matter what the occasion, there is an Austrian wine to enhance it.
“We are thrilled to continue growing the momentum of Austrian wine across the retail category,” said Chris Yorke, CEO of Austrian wine, “the originality of each of these events further showcases the passion that has grown throughout the USA and we are grateful to have developed such strong partnerships in with top wine retailers over the last several years. Thank you to all that have joined in this celebration.”
Participating retailers are hosting a variety of events and tastings including classes, Oktoberfest celebrations, wine club specials, and more. Many are offering discounts on Austrian wine throughout the promotion. There is something for everyone.
For more information on ongoing promotions, please visit Retail Campaign USA (austrianwine.com).
For real time event notifications, please follow @austrianwineusa on Instagram and/or add the specialized calendar to your own.
