REDI is the latest addition to RNDC’s go-to-market capabilities, enabling brands and suppliers to engage with consumers throughout their digital shopping journey
GRAND PRAIRIE, Texas – Aug. 29, 2024 – Republic National Distributing Company (RNDC), one of the nation’s top beverage alcohol distributors, today announced the launch of Republic Digital (REDI), an innovative digital accelerator designed to connect brands with savvy consumers using the latest technologies and marketing strategies. In a regulatory compliant manner, REDI aims to increase a brands’ online visibility and growth in the rapidly evolving e-commerce landscape.
The accelerator offers a comprehensive, end-to-end solution that lowers the barrier to entry for brands that have not previously engaged with consumers through digital mediums and provides exclusive insights and trends across brands, sectors and markets to better support strategic media buying decisions. By providing specialized digital services tailored to the unique three-tier beverage market system of suppliers, distributors, and retailers, REDI empowers brands to thrive online.
REDI covers all aspects of the digital consumer experience, helping brands of different sizes boost revenue and volume. Through a partnership with Shopify, REDI supports brands with three-tier compliant transactional websites by simplifying media buying to drive customer visibility. Additionally, REDI elevates brand messaging on marketplace platforms such as Instacart, UberEats, DoorDash, and more. In a pilot program, a large wine brand increased its Gross Merchandise Value (GMV) on these and other platforms by 400%, leveraging REDI’s data insights and industry expertise.
“Our suppliers are underserved in the digital space today. Because of the complexity of the three-tier system, many traditional digital marketing tactics do not deliver relevant returns. We believe REDI can help brands close this gap,” said Emily Xu, SVP of eCommerce and Marketing at RNDC.
The REDI team is an integral part of the RNDC organization and is well-prepared to manage the beverage industry’s complexity and compliance requirements. As a distributor, it will also use its in-depth knowledge of these brands and their goals to find the most effective marketing strategies and vehicles to target the right twenty-one and over audiences at the right time.
“With RNDC’s scale, industry expertise, and deep understanding of brands’ priorities and local market dynamics, we continue to bring digital innovation to the beverage alcohol industry, simplifying the process and making it as turnkey as possible,” said Nick Mehall, CEO of RNDC.
For more information about REDI’s capabilities, brands can email REDI@RNDC-USA.com.
About Republic National Distributing Company
As a leading national beverage distributor in wine and spirits, RNDC has established its reputation by bringing the industry’s brightest talent together, consistently igniting opportunities for our suppliers, customers, and associates. Our expansive national reach empowers suppliers by building strategic relationships with on- and off-premise customers, elevating their brands and connecting them with their target consumers. Operating in the District of Columbia and 39 states across the United States, we are committed to being the most valuable partner to all we serve. With roots extending before Prohibition and a footprint spanning from local to national, digital to DTC, we are ushering in a new era of wine and spirits distribution within the three-tier system. At RNDC, we work in that rare space where commitment to craft meets unrelenting quality. Fueled by passion, we are raising the bar for beverage alcohol distribution—elevating spirits and sales across our value chain. To learn more, visit www.rndc-usa.com or contact Kanchan Kinkade, Vice President, Corporate Communications, at Kanchan.Achar@rndc-usa.com.
