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Napa Valley Noir Launches to Redefine Luxury in Wine Country

Celebrating Black Business Month, Founder Kelly E. Carter Unveils Exclusive, Tailored Experiences Rooted in Decades of Expertise

Kelly E. Carter, Napa Valley Noir Founder

NAPA VALLEY, CA (August 28, 2024) – Napa Valley Noir (NVN), an exclusive new luxury concierge service founded by Kelly E. Carter, proudly announces its launch today, unveiling uniquely tailored experiences crafted through her extensive network and insider expertise. Promoting inclusivity and personalized service, NVN sets out to redefine luxury travel in America’s premiere wine destination.

Forged from three decades as an award-winning journalist and seven years as a director at Alpha Omega winery in Napa Valley, Carter and her team infuse NVN with unparalleled passion and knowledge. The curated adventures offer visitors—from longtime aficionados to newcomers—exclusive access to invitation-only wineries, luxury accommodations, extraordinary dining experiences and seamless transportation services throughout Napa and Sonoma valleys.

“Napa Valley Noir is born out of a deep love for Napa Valley and a desire to share its hidden gems with those who seek the best in life,” Carter says. “We don’t just plan your visit; we create an experience that reflects your unique tastes and interests, making every moment in Wine Country truly memorable.”

NVN offers a wide range of personalized services, including:

  • Private Wine Tastings: Enjoy access to exclusive wineries, with tastings curated through deep-rooted connections and tailored to personal preferences.
  • Luxury Lodging: Stay in the finest accommodations, from intimate boutique hotels to private homes, and unwind in elegance after a day of exploration.
  • Exclusive Dining Experiences: Savor the regions’ best culinary offerings with reservations at top restaurants, private chefs and unique dining options.
  • Spa & Wellness: Indulge in rejuvenating spa treatments and wellness services, ensuring a balanced and relaxing stay.
  • Luxury Transportation: Relax in comfort and style while enjoying Wine Country’s breathtaking scenery.
  • Special Activities: Discover endless possibilities that stretch far beyond wine and allow guests to experience the diversity and exquisiteness of the regions.

The launch of NVN coincides with Black Business Month, a time to recognize and celebrate the achievements of Black entrepreneurs. NVN, a Black-owned business, offers a luxury service that not only showcases the beauty and elegance of Napa Valley but also embraces diversity and inclusion within the industry. As a Wine Unify Mentor, Carter donates a portion of proceeds to the non-profit organization dedicated to fostering wine education for underrepresented minority groups and amplifying the voices of people of color thriving within the wine community.

Begin your NVN journey now by visiting NVNoir.com.

About Napa Valley Noir

Founded by Kelly E. Carter, Napa Valley Noir is a luxury concierge service committed to curating extraordinary experiences in Napa and Sonoma valleys. Specializing in bespoke service, NVN crafts every detail, from private wine tastings and luxury transportation to exclusive accommodations and wellness retreats. Our mission is to deliver truly memorable adventures that not only exceed expectations but also celebrate the diversity and beauty of America’s premier wine regions. NVNoir.com. Social: @NapaValleyNoir

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